Golden Time to Promote Cultural Industry and Develop Sustainable Green Tourism in Da Lat

Da Lat City centre (Photo: Lam Dong Online)

Da Lat, the “City of Eternal Spring,” is entering a transformative era, where the fusion of its cultural richness and commitment to sustainability is set to elevate its status on the global tourism map. On 18th December 2024, the Da Lat People’s Committee, in collaboration with Tuoi Tre Newspaper, hosted an international conference titled “Da Lat Develops Green Tourism and Cultural Industry from Diverse Natural Resources and Local Culture.”

This gathering brought together experts, policymakers, and stakeholders to explore how Da Lat can leverage its natural beauty, cultural heritage, and innovative approaches to create a model for sustainable tourism and cultural development.

Cultural Industry: A Catalyst for Growth

Dr. Mai Minh Nhat, Vice Principal of Dalat University, highlighted how the cultural industry transforms local heritage into economic and social value. Da Lat’s performing arts, cuisine, music, and architecture are not just tourist attractions but vital elements of its cultural identity. These assets, when preserved and promoted, serve as powerful tools for tourism growth and improving the quality of life for local communities.

The Ban Flower Festival and other events rooted in local traditions exemplify how Da Lat connects its culture with tourism. The result is a destination that offers more than scenic landscapes—a city alive with stories, music, and flavors that linger in the hearts of visitors.

Green Tourism: A Path to Sustainability

Da Lat is famous as a Flower Festival city

(Photo: Lam Dong Online)

Green tourism is the future of travel, and Da Lat is poised to lead the way in Vietnam. Dr. Jackie Ong of RMIT University Vietnam underscored the importance of blending environmental sustainability with cultural preservation.

By focusing on renewable energy, biodiversity protection, and environmentally friendly tourism products, Da Lat can minimize its ecological footprint while attracting environmentally conscious travelers. Examples from Singapore, Malaysia, and Thailand demonstrate how integrating culture and sustainability can yield significant economic and social benefits.

Collaborative Strategies for Da Lat’s Future

According to Mr. Dang Quang Tu, a multidisciplinary approach is essential for building Da Lat into a hub for green growth and cultural tourism. This involves:

• Partnering with other destinations like Ho Chi Minh City, Phan Thiet, and Nha Trang to create multi-city itineraries that enrich the visitor experience.
• Segmenting international markets to tailor strategies for different regions and demographics.

Ms. Pham Thi Thanh Huong from UNESCO Vietnam highlighted the importance of creative festivals in positioning Da Lat as a cultural destination. Events that celebrate music, art, and local heritage not only attract tourists but also strengthen community bonds.

Balancing Tourism and Preservation

While tourism brings economic benefits, Dr. Nguyen Thi Thu Ha warned against letting cultural and creative industries cater solely to tourist demands. Da Lat must ensure that its cultural and artistic expressions remain authentic and serve the community first.

She emphasized the importance of public-private cooperation and policies that allow businesses and experts to contribute while ensuring their work aligns with the city’s sustainability goals.

A Golden Opportunity for Da Lat

As international arrivals to Da Lat continue to rise, the city has a “golden time” to define its future. By combining cultural creativity, sustainable practices, and collaborative strategies, Da Lat can become a leading destination that offers a unique blend of natural beauty, rich culture, and modernity.

This is not just about attracting tourists—it’s about creating a legacy where culture and sustainability thrive in harmony, enriching both locals and visitors for generations to come.

Experience Da Lat’s Cultural and Green Tourism Renaissance

Plan your visit to Da Lat and witness its transformation firsthand. From its stunning flower festivals to its innovative green tourism initiatives, Da Lat offers an unforgettable journey into Vietnam’s heart of culture and sustainability.

For more information, visit the Da Lat tourism office or explore the latest updates on local festivals and events.

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