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(Photo courtesy of the provincial Department of Culture, Sports and Tourism) |
The Visit Vietnam Year 2024 hosted by the northern mountainous province of Dien Bien will feature cultural, economic, and social events associated with the 70th anniversary of the Dien Bien Phu victory (May 7, 1954 – 2024), according to the Ministry of Culture, Sports, and Tourism.
The events will introduce and promote the beauty, cultural values, and unique tourism products of Vietnam and Dien Bien in particular to visitors.
The opening ceremony and the Ban Flower Festival, highlighting the symbolic flower of the province, will be organised in March in Dien Bien Phu city. They will be broadcast live by the Vietnam Television.
Meanwhile, the closing ceremony is scheduled for the end of December, featuring a stellar art programme and flag handover to the next host locality of the Visit Vietnam Year.
In the framework of the Year, a total of 28 events will be held in Dien Bien, while the Ministry of Culture, Sports and Tourism will chair and coordinate with stakeholders to organise 13 other activities.
Dien Bien has set a target of welcoming 1.3 million tourists and earning a total revenue of 2.2 trillion VND (over 90.6 million USD) from tourism activities in 2024.
Dien Bien is striving to create breakthroughs in tourism development, through improving the quality of tourism services and human resources serving tourism, organising new tours, and investing in infrastructure development, thus creating motivation for its socio-economic development in the coming time.
The National Tourism Year 2024 will also offer a chance to strengthen links in domestic and international tourism development.
* Mekong Tourism Coordinating Office
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