Sunday, 7 January 2024

The Lemongrass Annual Travel Trend Report 2024

The Lemongrass Annual Travel Trend Report, by the PR agency of the same name, includes findings following research of the top 14 emerging trends that are likely to shape 2024.

In doing so it looks to demonstrate how travel can be a force for good and bring untold benefits to travellers, communities and the planet.

The emerging trends :
  • the lasting effects of the COVID-19 pandemic
  • slow travel: Embracing purpose and community
  • willingness to pay for sustainability - still a knowledge-action gap?
  • accessible and inclusive tourism
  • Tiktok is here to stay - and it’s levelling the playing field
  • rail travel is going mainstream and nighttime routes are all the rage in Europe
  • the certification dilemma
  • the impacts of overtourism and consequences for travel itineraries 
  • travel implications born from Cost of Living Crisis 
  • the revival of the staycation 
  • AI and its impact on travel 
  • shoulder seasons are having a moment and carbon allowances could become a reality 
  • rewilding and citizen science - How tourism can support ecosystem restoration, and 
  • the future of wellness - hyperpersonalised, holistic and growing exponentially

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