Tuyen Quang: Experiential tourism - The trend of young people

Visitors experience swimming and listening to
Then singing on Na Nua lake (Tan Trao)

In recent years, ignoring package tours with fixed and restrictive schedules, young people choose to plan their own trips, both giving themselves the opportunity to explore new lands, and accumulate more knowledge and experience on the road to becoming a better version of themselves.

Mr. Le Thanh Son, Deputy Director of the Department of Culture, Sports and Tourism of Tuyen Quang province said: Currently, the industry has digitized all data, upgraded the function of Tuyen Quang province's smart tourism portal, integrated tourism database system, applied digital technology combining VR360 virtual reality technology with 18 outstanding tourist attractions of the province.

Smart tourism ecosystem with many user support features such as: information about tourist sites and attractions; restaurant; accommodation establishments; display the location of ATMs, gas stations, hospitals, information about outstanding cultural events at the destination, information on traffic support, weather; amusement and entertainment spots; taxi services, boats, shopping spots... In the first six months of 2023, tourist sites and attractions in the province welcomed 1,823,500 tourists, reaching 73% of the year plan, up 44% over the same period. Total revenue from tourists reached VND 2,085 billion, reaching 70% of the year plan, up 68% over the same period. In which, tourism to explore and experience is dominant.

Ms. Le Thi Thu Hoa, Deputy Head of Tourism Professional Department, Provincial Tourism Area Management Board said: coming to Tuyen Quang, young people often enjoy experiencing activities such as: swimming, listening to Then singing on Na Naa lake; toss longer; experience baking lam rice; make five-color sticky rice; jump stall; Kayak racing; check-in tea hill ecotourism, experience mineral bath, mineral mud bath; learn about the culture of Tay people, indigenous Cao Lan people... Recently, with the proliferation of camping models, young people have more outdoor picnic places, group meetings, gala dinners at some accommodation places such as Ngoi Xanh, Cuong house; have fun at Panorama Glamping; Cactus camping; Memory camping…

Capturing the tastes of young people with a passion for travel and stress relief, travel businesses soon had a strategy to build tours, effectively developing the strengths of community-experience tourism to attract young tourists. Mr. Luong Duy Doanh, Director of Fivestar Travel, homestay operations manager at Nam Dip & Ban Bon (Lam Binh) said: the company always focuses on enhancing experience activities for visitors, such as: experience exploring (trekking) forest ecosystems, waterfalls right after the homestay.

Helping visitors discover and learn about the local culture by visiting households with traditional occupations such as weaving and knitting, and experiencing the daily life of the people, participating in making banh day, ant egg cake, catching stream fish. At the same time, organizing for tourists to experience cycling to visit the village, go to the top of Khau Lak mountain to hunt clouds, these experiences always attract a large number of young tourists to participate.

“Last time, I wasn't in a good mood, so I picked up my backpack and left. Through the smart tourism portal of Tuyen Quang province, I have quite enough information on the activities of homestays in my hands. I choose to stay at the homestay Nam Dip & Ban Bon (Lam Binh), the homestay owns an airy, green, quiet space with clouds, mountains, waterfalls and fresh and rustic meals. Every day, I ride a bicycle, watch the clouds, take a relaxing bath. At night, light a campfire, have fun dancing with the children. Returning to my daily work, I feel like I have a new source of energy, work more cheerfully and effectively," - Ms. Tran Thu Hang (Hanoi) confided.

A group of friends Nguyen Nga (Hai Phong) took advantage of the days of preparing for Thanh Tuyen Festival to book an experience tour of making giant mid-autumn lanterns in Tuyen Quang city. Nga shared, this is both a way to help me learn patience, meticulousness, and relieve stress after tiring working days.

Visitors experience making banh day of the Tay people
 at homestay Nam Diep & Ban Bon (Lam Binh)

It can be seen that, although the level of spending on experiential trips of young tourists is usually not too high, this is an object of great tourism demand, with many trips a year. The habit of checking-in and sharing information and images on social networks is also easy to create a tendency to attract others to respond. In order to stimulate demand widely and attract more of these tourists, localities and businesses need to be agile and invest more in digital transformation, actively promote on online platforms and social networks, and increase the digital experience in the travel journey of young tourists. Along with that, it is necessary to make efforts to propagate and build young people's awareness of green tourism, civilized tourism, and tourism that is responsible to the community and society to ensure sustainable tourism development.

* Khanh Van
Tuyen Quang Newspaper Online - baotuyenquang.com.vn
Key word: #Tuyen Quang, #tourism products, #experience travel, #data digitization,