The state’s breathtaking landscapes and visitor experiences play a starring role in the commercial which invites people to dream about the wide open space, fun and adventures they'll be able to enjoy when travel restrictions are lifted.
Produced in-house by Destination NSW, the commercial will debut during Tourism Australia's special edition of The Project, ‘The Love Australia Project’, which airs tonight on Channel 10 at 7.30pm. Enjoy a teaser of the ‘Now’s The Time To Love NSW From Home’ commercial now.
In addition to the TV buy on Network Ten, this phase of Now's The Time To Love NSW will be supported by a comprehensive social media program.
The commercial and videos will link to a refreshed Now’s The Time To Love NSW campaign page on VisitNSW.com that features the latest virtual NSW experiences that travellers can enjoy from home right now.
This includes a new #LoveNSW virtual experience map – an interactive tool for people to explore NSW online by field of interest: food and wine, nature and adventure, wellness and spas, and art and culture.
Moving forward, the Now’s The Time To Love NSW campaign page, including the #LoveNSW map, will be regularly updated with suitable virtual products, experiences and attractions as they are provided to getconnected@dnsw.com.au, and will evolve to include more destinations and businesses as travel restrictions are relaxed.
Although short breaks and regional travel are not yet permitted in NSW, Destination NSW is committed to ensuring the state is front of mind for domestic visitors who are itching to get out and explore when it is safe to do so.
Seven News Sydney aired a story about the 'Love NSW From Home' initiative last night - see the story, including comments from NSW Minister for Tourism Stuart Ayres, on 7News Sydney twitter.
The ‘Love NSW From Home’ TV commercial includes the following experiences:
- Sailing on Sydney Harbour with East Sail
- Scenic country views from Sierra Escapes, Mudgee
- Skiing and snowboarding at Blue Cow ski resort in Perisher, NSW Snowy Mountains
- Aboriginal cultural tour on quad bikes with Sand Dune Adventures, Port Stephens.
- Hot air balloon over the Clarence Valley during the Grafton Jacaranda Festival, NSW North Coast
- Wine tasting at Audrey Wilkinson in the Hunter Valley
- Surfing at Glasshouse Rocks, Narooma on the NSW South Coast
- Indigenous tourism experience in Wilcannia, east of Broken Hill in Outback NSW
- Camping on the Hawkesbury River
- Hiking through the scenic walk Woomargama National Park on the Murray River
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