The campaign continues to grow in scale, with regional communities invited to #LoveNSW in their local newspapers from Monday.
This is an important step in engaging tourism operators and the broader community to show and share love for their favourite corner of NSW by taking a photo of their town, include a heart shape and share the photo on social media with the hashtag #LoveNSW.
The rally cry to regional communities draws on the pride and familiarity only locals can show, and is already generating real-time, authentic imagery of the amazing experiences and attractions NSW has to offer visitors.
Tourism businesses that want to use the Now’s The Time To Love NSW logo on marketing materials such as stickers, badges, posters and in email marketing communications can access an industry campaign toolkit here.
Meanwhile, the Sydney Swans joined the cause this week visiting Batemans Bay, Ulladulla and Lake Conjola as part of the 2020 AFL Community Camp. Swans players held clinics with junior players in the town, met community members and hosted a breakfast for SES, RFS and local volunteers. They shared this incredible video from their #LoveNSW journey.
The #LoveNSW campaign also features on billboards across the country in Sydney, Melbourne and Brisbane inspiring locals and visitors to get out and explore the Harbour City and beyond. See a photo of one of Sydney's most prominent billboards - Joyce Drive near Sydney Airport - above.
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