Yesterday (THURSDAY) Premier Gladys Berejiklian declared a State of Emergency for the next seven days as the State prepares for heatwave conditions, and she urged people to be aware of the unpredictable and changing circumstances.
Destination NSW is working with stakeholders across Government and industry to support relief efforts, inform and advise visitors and support operators on the ground.
Feedback from operators is that there are locations throughout regional NSW that remain unaffected by bushfire and are safe for visitors to enjoy, however they are facing a perception that all of NSW is under threat. Destination NSW is working on social media and publicity plans to showcase destinations and experiences that have not been impacted by the bushfires.
Tourism operators who are in a position to continue trading may choose to communicate with current and potential clients directly by:
- Providing positive, but balanced, updates via e-newsletters, email and social media (Facebook, Instagram, LinkedIn) about the current conditions in their area.
- Contacting forward bookings via phone or email to reassure visitors that they are open for business.
- Reconfirming bookings closer to the time of guest arrival.
- Sharing relevant messaging from authorities such as Rural Fire Service, NSW Police, Transport for NSW on social media to help their clients stay informed.
- Following authorities on social media for the latest updates.
- Contacting the local Visitor Information Centre to let them know it’s ‘business as usual’ or update with any changes to operation.
- Sharing positive stories with Destination Networks about business milestones, personal stories about overcoming hardship/community working together, and any changes to your operation.
Destination NSW has representation on multiple regional bushfire recovery committees and continues to liaise with Government agencies about further activity and support for businesses.
For the latest updates regarding the bushfires, go to www.rfs.nsw.gov.au
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