Take 3 for the Sea Byron has the simple message of inviting visitors to take three pieces of rubbish when they leave the beach, river, creek – anywhere, to make a difference.
Byron Shire Mayor, Simon Richardson, said the Take 3 campaign is brilliant in its simplicity.
“Take 3 for the Sea is such an easy message for visitors to understand and act on – it's something everyone, regardless of their age or background can do,” Mayor Richardson said.
“To be able to join forces with the Take 3 organisation is fantastic because it is very well-known in Australia, and internationally.
“More than two million people visit the Byron Shire annually because of our clean beaches, waterways and pristine bush and the Take 3 for Byron campaign encourages them to play a small, but vital part, in keeping it beautiful.
“We know global travellers want to have meaningful experiences and connection with the communities they visit.
“Through social media, collaborative beach clean-up events, and the support of some high profile local businesses and individuals, we are confident the Take 3 message will be well-received and effective and we will be measuring the impact of the campaign through social media and local litter checks conducted by Council,” Mayor Richardson said.
Businesses supporting the campaign so far include The Byron at Byron (A Crystalbrook Collection Resort, Luxico, Byron Beach Suites, Lets Go Surfing, Cape Byron Kayaks, Cape Byron Distillery, Audley Travel, A Perfect Stay, Three Blue Ducks, Stone and Wood Brewery, Spell and The Gypsy, Falls Festival and Patagonia.
High profile Byron Shire residents including Myer Ambassador Elyse Knowles and 2040 film-maker Damon Gameau have also supported the campaign among their Instagram followers around the world.
Tim Silverwood, CEO and co-founder of Take 3 for the Sea, said the new alliance with Byron Shire Council was exciting.
“It's great to see the Council looking for new solutions to the massive problem of marine and plastic pollution and creating awareness of the devastating impacts of single-use plastics,” Mr Silverwood said.
“Often people think that something like plastic pollution is so big that they can't make a difference and that's where they're wrong.
“We can all play a part and together with Council, the Byron Shire community, and the visitors who come to Byron, collectively taking 3 for the sea will make a real difference to protecting our aquatic and coastal landscapes,” Mr Silverwood said.
Take 3 for the Sea Byron will run for three months over the busy summer period when tourist numbers to Byron are at their peak.
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