Hotel Indigo® Introduces Shop the Neighbourhood, With Hotel Indigo

IHG® (InterContinental Hotels Group) is celebrating the more than 100 Hotel Indigo® properties around the world with the launch of a shoppable hotel room that allows anyone to buy direct from the best artists and craftspeople from around the world, in one place, on social media.

Inspiring us to be more curious and explore the stories of neighbourhoods we have yet to experience, Shop the Neighbourhood, with Hotel Indigo shines a spotlight on the local neighbourhood stories that inspire the distinctive designs of each property.

Curated artisans and local makers are featured in the shoppable room, including hand-selected items from celebrity milliner Gladys Tamez (Hotel Indigo® Los Angeles - Downtown), Trabi Safari (Hotel Indigo® Berlin – East Side Gallery), Hilary Grant (Hotel Indigo® Dundee), Les-Ottomans Home Design (Hotel Indigo® Venice Sant'Elena), famed street artist Lee Quiñones (Hotel Indigo® Lower East Side New York) and Muzen radio (Hotel Indigo® Hotel Indigo - Bangkok Wireless Road).

Jason Moskal, Vice President, Global Marketing, Hotel Indigo, commented: “We are excited to bring together the best of local design and for the first time ever, give consumers the chance to take a little piece of our incredible neighbourhoods home with them. It's been such an adventure working with the local artisans to bring this concept to life.”

Henry Reeve, IHG's Director of Interior Design in Europe, said: “Each of the 100 or so hotels in the Hotel Indigo® portfolio is completely different. We work tirelessly with local businesses and artisans to ensure that the heart and soul of each Hotel Indigo truly represents the neighbourhood in which it resides. The stories behind each of our hotels are fascinating. Whether it's the Grand Theft Auto cheat codes painted on the dado rails in our Dundee Hotel, or the miniature Trabant cars found in or 100th hotel in Berlin, each Hotel Indigo offers a taste of the neighbourhood the moment you step inside.”

With the boutique sector currently placed as the second fastest growing in the industry, Hotel Indigo is perfectly placed to cater to the demand – providing guests with the best of both worlds, the promise of design-led hotels and locally inspired food and beverage coupled with the guarantee of a consistent upscale experience. As Hotel Indigo continues to expand in to 10 new countries, including Peru, Australia, UAE (Dubai), New Zealand, India, South Korea, Japan and Vietnam, the brand will continue to adapt its leading standards to each market, respectfully working with locals.

In December 2019, Hotel Indigo will add the mountains of Hakone to its collection of neighbourhoods around the world. Hotel Indigo Hakone Gora will be the first Hotel Indigo to open in Japan, tucked away in an extraordinary onsen town with a history of luxurious villas, sloping streets and rich nature. Each of the 98 rooms and suites reflect the neighbourhood's traditional charm, including natural onsen bath tubs in every room.

Closer to home, the Hotel Indigo brand will come to life in two new neighbourhoods in 2020, including Hotel Indigo Brisbane Fortitude Valley and Hotel Indigo Adelaide Markets, with Hotel Indigo Melbourne Docklands and Hotel Indigo Auckland opening in 2021.

Find out more about Shop the Neighbourhood, with Hotel Indigo:https://discovery.hotelindigo.com/category/shop-the-neighborhood-hotel-indigo/

ABOUT THE MAKERS:
Shop the Neighbourhood, with Hotel Indigo: Los Angeles
The Neighbour: Gladys Tamez

• Featured in Shop the Neighbourhood, with Hotel Indigo: Gladys' "Wanderlust” collection, inspired by jet setters, luxury hotels and the timeless elegance of natural colours and materials
• Designer and Founder, Gladys Tamez, crowned by Forbes as one of the top 50 most creative Mexicans, built her company independently in just 7 years. She transitioned into hat-making after visiting a fourth generation milliner in Spain combined with her Mexican heritage, was inspired to design her notorious, heirloom-worthy headpieces
• Gladys is known for her sculptural, edgy, and elegant designs. Her hats are loved by international celebrities, including Beyoncé, Lady Gaga, Future, Madonna, Jennifer Lawrence and more

Shop the Neighbourhood, with Hotel Indigo: Berlin
The Neighbour: Trabi Shop
Miniature model of the cult Trabant car

• Fondly referred to as Trabi, the Trabant car has been produced without major changes for nearly 30 years and became the most common automobile in East Germany. It came to symbolize the country during the fall of the Berlin Wall in 1989, as images of East Germans crossing the border into West Germany were broadcast around the globe
• The Trabi World Company is the market leader in Berlin for Trabi Safaris, a common East German automobile that symbolizes the country during the fall of the Berlin Wall in 1989
• Designed for the adventurous, Trabi World's Trabi Safari offers visitors the opportunity experience the famous Trabant cars and see Berlin from a different perspective

Shop the Neighbourhood, with Hotel Indigo: Dundee
The Neighbour: Hilary Grant

1. The “Seaward” Blanket, was inspired by seascape paintings of the late artist Sylvia Wishart. The blanket was created with three colours of yarn, featuring a colour-blush effect and patchwork of varying hues and intensity. It is heirloom-quality and large enough for a King-Size bed
2. Founded in 2011 on the remote archipelago of Orkney, Hilary Grant is known for their explorative, design-led approach to knitwear, algorithmic pattern, and intuitive sensibility towards colour
3. All knitwear is made in the Scottish Borders by established knitwear mills that understand the qualities and characteristics of premium fibres. Each piece is hand-finished to the impeccable standard for which Scottish knitwear is known worldwide.
4. The “Seaward” Blanket, featured in the room, was commissioned as a limited edition run, for the Pier Arts Centre. Designed in response to the seascape paintings of the late artist, Sylvia Wishart, the blanket features a delicate colour-blush effect, a patchwork of varying hue and intensity, created from just three colours of yarn

Shop the Neighbourhood, with Hotel Indigo: Venice Sant'Elena
The Neighbour: Bertrando Di Renzo
Two wall plates that depict key figures in the Ottoman Empire

• Les Ottomans is a Venice-based, Moorish-inspired home design company founded by cultural curator Bertrando Di Renzo. Betrando's inspiration was sparked by a deep passion and love for Turkey, which is reflected in each fabric, texture, and tone
• Betrando's passion for fusing heritage and local inspiration defines the uniqueness of a blended style. East and West tastes blend to create a sophisticated assortment of products, including pillows, towels, scarves, carpets and more

Shop the Neighbourhood, with Hotel Indigo: Lower East Side New York
The Neighbour: Lee Quinones

• Limited edition prints, limited edition spray paint box kits and small, hand-painted “Tag” pieces
• Lee Quinones is considered the most influential artist to emerge from the NYC subway art movement. He is celebrated in both the contemporary art world and in popular culture circles, producing work that is ripe with provocative socio-political content and intricate composition.
• Lee's paintings are housed in permanent collections of the Whitney Museum of Art, the Museum of the City New York, the Perez Art Museum Miami, the Groninger Museum (Netherlands) and many more

Shop the Neighbourhood, with Hotel Indigo: Bangkok Wireless Road
The Neighbour: Saladaeng Station
A red Stainless Steel, battery powered radio complete with Bluetooth, FM radio capabilities and AUX

• A fitting tribute to the Bangkok Wireless Road, the addition of the Muzen radio addition pays homage to Bangkok as the birthplace of radio in Thailand
• Tradition and modernism meet at Hotel Indigo Bangkok Wireless Road, where each guest room features a vintage radio among other items that capture the spirit of Bangkok's early technological progress. Designed to replicate a 1964 radio, Muzen 1964's OTR metal speaker offers vintage aesthetic with modern convenience

Website: ihg.com