Accor has won two accolades at the annual Loyalty & Engagement Awards, the only awards in the Asia Pacific market to solely focus on customer loyalty and engagement. The Group's recognitions were the gold award for Best Regional Loyalty Campaign for MyResorts, and the bronze award for Best Loyalty Programme.
Designed around guests' preferences and exclusive to members of the free-to-join Le Club AccorHotels loyalty programme, MyResorts offers a range of benefits and privileges to make resort stays even more magical and memorable. The comprehensive suite of benefits include MyGlass, MyKids, MyConnect, MyDiscovery, MyTreats and more, with a range of inclusions and rewards according to membership tier, such as free-flow cocktails, treats for the children or personalised butler service, ensuring travellers can experience their destination in style.
For example, Le Club AccorHotels Gold and Platinum members can luxuriate in upgraded room experiences and amenities with MyUpgrade, while MyHost provides butler service to ensure a more memorable stay. The highest level of benefits is offered to Platinum members through MyGuest, enabling them to extend their Platinum benefits to loved ones so that they too can experience a taste of the high life.
“We are elated to win these titles in recognition of our loyalty programme and campaign. Le Club AccorHotels' MyResorts is all about offering unique and authentic experiences in our resort hotels and creating an emotional connection with our guests,” said Henrik Berglind, Vice President Loyalty & Guest Experience, Accor Asia Pacific. “With MyResorts paid benefits, guests pay once and can put their wallet away with no added surprises upon checkout, allowing them to receive the best value for money thanks to a suite of highly-customised and flexible privileges.
“As a result, MyResorts has helped our hotels increase the satisfaction score of our members by understanding their needs and prerequisites even before their arrival at the resort,” Berglind added.
Leveraging on its strength as a leading hospitality operator in some of the world's most sought-after destinations, including Bali, the Maldives, Phuket, Goa and the Gold Coast, MyResorts is currently rolled out in over 100 stunning locations with the ambition to have all resorts in Asia Pacific offering MyResorts privileges by 2020. Moving forward, Accor is looking to augment the guest experience seamlessly with Accor's upcoming new loyalty lifestyle programme, ALL - Accor Live Limitless.
Le Club AccorHotels is a free-to-join loyalty programme and includes over 4,800 participating hotels worldwide in over 100 countries across the Sofitel, Pullman, MGallery, Grand Mercure, The Sebel, Novotel, Mercure, Mama Shelter, Adagio Access, ibis, ibis Styles and Thalassa Sea & Spa brands. Benefits include a VIP welcome on arrival, exclusive offers throughout the year, advance access to discounts of up to 50% through exclusive member sales, as well as a range of exclusive private events such as concerts, sporting matches, dining experiences, celebrity events and more. Points will never expire, provided the member stays with AccorHotels once per year. For more information and instant membership, please go to www.leclubaccorhotels.com.
For a list of AccorHotels MyResorts in Asia Pacific and membership benefits, please go to www.accorhotels.com/leclub/programme/myresorts.en.shtml.
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