“Currently, female Japanese tourists represent 30% of total arrivals. We should increase the portion to half, or more than 600,000 in the future,” Kobkarn said.
India is an fast-emerging source market for female travellers. They also present a huge opportunity for Thailand, according to Kobkarn.
“In general, female travellers spend over 15% more than males do. If we can secure more female tourists it would help drive [our] entire tourism,” she added.
In more general comments about women in society, Kobkarn said: “Women’s economic participation and empowerment are fundamental to strengthening women’s rights and enabling women to have control over their lives and exert influence in society. It is about creating just and equitable societies.”
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