Whitsundays events have been recognised for their contribution to both the economy and
the community with the launch of a new program offering support and guidance.
The Event Support Program has been launched by Tourism Whitsundays (TW) and provides
financial and in-kind support to regional events.
The aim is to enhance and promote the
events, leading to more visitors to the region, which generates local economic activity and
strengthens the profile and appeal of the Whitsundays region.
TW’s CEO Craig Turner said that, together with Tourism and Events Queensland, TW was
working to further develop regional events and facilitate the introduction of new events in
an effort to drive greater visitation to the Whitsundays region and, ultimately, generate
increased economic activity.
“Tourism Whitsundays acknowledges that events can positively impact the regional
economy and this leads to infrastructure development, which benefits the community,” he
said.
“Not only is there an economic benefit but local events also build a sense of local pride,
which in turn fosters confidence and strengthens the community as a whole, delivering
positive social outcomes for the region.”
The Event Support Program is two-pronged, providing free resources and guidance, and also
funding for events that meet the criteria.
Requests for assistance for events held in the low
season of March to June will be given preference over events scheduled for peak season, as
these event partnerships present greater tourism value to the Whitsundays region.
Events must also demonstrate that they have the means for quantifying and measuring
outcomes related to the objectives set, taking into account the unique characteristics of
each event.
The full funding criteria can be found at www.tourismwhitsundays.com.au/resources, where
there is also a downloadable Event Support Program booklet.
Funding applications for events held in the 2017-18 financial year should be submitted for
consideration before April 10, 2017.
For more information contact TW’s Sales & Marketing
Manager Tash Wheeler at marketing@tourismwhitsundays.com.au
As well, the Queensland Destination Events Program (QDEP) offers two funding options for
regional events, with ‘Destination Event’ funding for developing events seeking growth, and
‘Significant Event’ funding for events that can demonstrate a strong track record of growth
or growth potential.
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