The 6th Buon Ma Thuot Coffee Festival and Central Highlands Gong Culture Festival 2017

opening ceremony of the 5th
Buon Ma Thuot Coffee Festival 2015

According to the information from Dak Lak People’s Committee, the 6th Buon Ma Thuot Coffee Festival and Central Highlands Gong Culture Festival 2017 will take place from 8 – 13 March 2017 in Buon Ma Thuot City, Dak Lak Province with the theme “Converging quintessence – Promoting identity – Linking to develop”.


The opening ceremony of the 5th Buon Ma Thuot Coffee Festival 2015 (Photo: lehoicaphe.vn)

The festival aims to promote the brand of Buon Ma Thuot Coffee and affirm the position of Viet Nam’s coffee in the world market, at the same time raise the community’s awareness for conserving, introducing and promoting the cultural identity of the ethnic groups of Central Highlands, especially the value of the space of gong culture which recognized as Intangible Cultural Heritage of the Humanity since 2005.

Accordingly, the festival will include many diversified activities such as the opening ceremony on 10 March 2017; conference on tourism promotion and investment in Central Highlands on 11 March 2017; performance of Central Highlands gongs and reappearance rituals in many places in Buon Ma Thuot City and Buon Don District; the closing ceremony with the theme “Buon Ma Thuot – See again” on 13 March 2017, etc.