Serena, recognised as the greatest female tennis player of all time, will be the public face of AccorHotels in all consumer advertising including billboards, digital assets and social media for a second year.
Chairman and CEO AccorHotels Asia Pacific, Michael Issenberg, said: “AccorHotels has a strong history of supporting sporting excellence and we are extremely proud to welcome back Serena Williams and our two newest Ambassadors Nicolas Mahut and Pierre-Hughes Herbert for Australian Open 2017. We are excited to partner with tennis players of this world-class calibre to promote AccorHotels and Australia as an outstanding sporting and travel destination.”
AccorHotels is in its second year of a three-year tennis partnership with the Australian Open which sees the group provide information services to Australian Open fans. AccorHotels will proudly host the Australian Open 2017 Official Player Party at Sofitel Melbourne on Collins and provide exclusive benefits to members of its Le Club AccorHotels and Accor Plus loyalty programs.
The group's Melbourne hotels will also join in on the Australian Open action and welcome tennis fans with a 'find the ball' promotion to win prizes, social media photo frames, and supply VIP guests with #WelcomeFans amenity packs including an AccorHotels bag, tennis ball, sunscreen, water and lanyard ticket pouch.
AccorHotels is the largest hotel operator in Australia, with 200 hotels including over 30 in Victoria alone and more than 760 across Asia Pacific.
To book your Australian Open accommodation, visit www.accorhotels.com
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