Auckland |
Auckland Tourism, Events and Economic Development (ATEED) is
delighted that Auckland has been rated as having the country’s top two visitor
experiences in Lonely Planet’s latest New Zealand travel guide.
In the 16th edition released this week the Auckland Harbour
and Hauraki Gulf was rated the top New Zealand experience, with urban Auckland
taking number two.
ATEED Acting General Manager Destination Jason Hill says
it’s an outstanding result for New Zealand’s vibrant harbourside city from what
is renowned as being the global leader in independent travel guides.
“This reinforces what we know and love about Auckland and
feature in our marketing efforts to attract visitors to holiday in our exciting
region,” says Mr Hill.
The authors say “it’s hard to imagine a more geographically
blessed city” with two oceans, as well as a vibrant Polynesian culture in
keeping with having the world’s largest Pacific Island population.
The region’s vast diversity takes centre-stage with Lonely
Planet saying that within an hour’s drive from the city centre “there are dense
tracts of rainforest, thermal springs, wineries and wildlife reserves. No
wonder Auckland’s rated as offering the third best quality of life of any major
city.”
The travel guide says the “Hauraki Gulf gives the Bay of
Islands stiff competition in the beauty stakes” singling out “wine soaked
Waiheke” and “volcanic Rangitoto” as islands not to miss.
The newly refurbished Britomart precinct and Wynyard Quarter
also gain praise with Britomart labelled one of the city’s best eating,
drinking and shopping precincts and Wynyard Quarter “Auckland’s favourite new
place to promenade.”
These accolades from Lonely Planet come soon after ATEED
launched a domestic tourism campaign that aims to attract Kiwis to holiday in
New Zealand’s international city.
“The campaign is about highlighting the diversity of
Auckland including our inspiring cuisine, world-class shopping, spectacular
events and stunning natural playground that make up Auckland,” says Mr Hill.
Auckland |
The campaign – which is aligned with Auckland’s 10 year
Visitor Plan – aims to increase the value of Auckland’s domestic tourism sector
from $1.366 billion in 2010 to $2 billion annually by 2021.
ATEED works to help drive Auckland’s visitor economy and
contribute to making Auckland the world’s most liveable city.
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