Legally Blonde The Musical Opens In Sydney

After achieving multi award winning success on the West End and Broadway, Legally Blonde The Musical made its Australian Gala Premiere at Sydney's Lyric theatre in Sydney on the 4th October to a standing ovation..

Sydney socialites, TV and musical stars joined the screaming fans in the front rows as the all-star cast proved without a doubt that this is the best show in town, case closed!
After the final curtain call, invited guests joined the cast at The Star's Marquee nightclub for a glitzy, glamorous opening night party that continued until the early hours of the morning.

To promote travel from Regional NSW to Sydney to see Legally Blonde The Musical, Destination NSW and Gordon Frost/Legally Blonde has partnered with CountryLink in a cooperative campaign.

The campaign includes TV, print and online activity and commenced in market on September 16. The travel packages include return economy travel to Sydney, two nights twin share accommodation and ‘A’ Reserve ticket to see the show. The campaign will target mainly women who are traditional theatre goers including mothers and daughter and groups of friends wanting a ‘girls weekend’ in Sydney.

The campaign is for travel from 5 October 2012 to 27 January 2013.