Arabian Travel Market 2026 Connects the World of Tourism in Dubai

Arabian Travel Market 2026

Arabian Travel Market 2026 brought the international travel and tourism community together at Dubai World Trade Centre from 14 to 17 September, with travel buyers representing more than 115 countries and more than 55 destination stands showcasing destinations, tourism products and new opportunities.

The 33rd edition of Arabian Travel Market (ATM) highlighted the changing face of global tourism, with aviation, hospitality, rail, technology, destinations and digital innovation all featuring prominently across the four-day event.

Global Tourism Leaders Gather in Dubai

ATM 2026 attracted tourism authorities, airlines, transport providers, hotels, technology companies and travel professionals from major international markets including the UAE, India, Saudi Arabia, Pakistan, United Kingdom, Egypt, Kuwait, Oman, Jordan, Türkiye, Bahrain, South Africa, Qatar, the United States and China.

The event provided a major platform for tourism businesses and destination representatives to meet travel buyers, develop partnerships and explore opportunities across the rapidly changing international travel market.

Dubai once again provided the setting for an event focused on international connectivity and the future direction of tourism.

Major Tourism Announcements at ATM 2026

Arabian Travel Market 2026

One of the significant announcements was the launch of Visit UAE, the country's first unified national tourism brand, designed to promote the seven emirates as one integrated destination.

The UAE Grand Tour was also unveiled, offering an online platform designed to encourage visitors to explore the seven emirates through one continuous travel route.

Emirates announced 11 memoranda of understanding during ATM 2026, covering areas including technology, marketing, passenger experiences, products and travel packages.

Hospitality company Rotana also announced an ambitious development pipeline of 40 hotels and more than 8,300 rooms, including 10 projects in Saudi Arabia.

Technology Shapes the Future of Travel

Technology was a major theme at Arabian Travel Market 2026, reflecting the growing influence of artificial intelligence and digital transformation on travel planning and customer experiences.

Mastercard and Trip.com showcased booking experiences powered by the AI agent TripGenie, developed with Network International.

ATM 2026 also featured the debut of the co-located ATM Travel Tech show, with floorspace dedicated to technology doubling. The focus reflected growing industry interest in artificial intelligence, smart travel, digital booking and personalised traveller experiences.

Air and Rail Connectivity Expands

Arabian Travel Market 2026

Etihad Airways and Etihad Rail signed a memorandum of understanding at ATM 2026 to explore a seamless air-rail travel experience within the UAE.

The proposed collaboration aims to simplify connections between air travel and rail services while supporting Abu Dhabi's role as an international gateway to the wider UAE.

A new Saudi Arabian airline was also announced by a consortium comprising Air Arabia Group, Nesma Group and KUN Holding Company, with operations scheduled to begin on 20 September 2026, connecting Dammam with Riyadh, Madinah and Jeddah.

ATM 2026 Looks Towards the Future

Arabian Travel Market 2026 demonstrated how rapidly the global tourism industry is evolving, from artificial intelligence and digital transformation to new transport connections, destination marketing and hotel development.

For travel professionals, tourism organisations and travel buyers, ATM continues to provide an international meeting place for discovering destinations, developing business relationships and examining the trends shaping the future of travel.

With preparations already underway for ATM 2027, Dubai remains firmly positioned as a major meeting point for the international travel and tourism industry.

Arabian Travel Market 2026

Arabian Travel Market

Website: https://www.arabiantravelmarket.com/
Dubai World Trade Centre
Sheikh Zayed Road
Dubai, United Arab Emirates
Website: https://www.dwtc.com/
Event dates: 14–17 September 2026

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