ATM to spotlight sports tourism opportunities, as research shows fans spend twice as much as regular travellers

Arabian Travel Market

Arabian Travel Market (ATM) 2026, which takes place at the Dubai World Trade Centre on 4-7 May, will showcase the importance of sports tourism, as new research reveals that sports event-driven travellers – defined as people who travel overnight to attend live sporting event – spend significantly more per trip, with frequent sports tourists spending up to twice as much per trip as the average traveller.

According to Sports Tourists: Travelling with Passion, a white paper by GSIQ, a global sports and tourism insights agency and research partner of ATM 2026, frequent sports event travellers not only outspend traditional tourists but are also increasingly seeking premium, high-quality experiences.

Highlighting the scale of the opportunity, the research also projects the sports tourism sector to representing a potential 63% increase in the number of people who intend to take a sports-related trip in the coming years in the coming years, delivering a substantial uplift for Middle East sports tourism, which PwC values at approximately US$600 billion, while globally, the market is expected to reach over US$2 trillion by 2030, redefining the shape of the global travel and tourism industry.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “By understanding the mechanics of sports tourism, destinations and tour operators can develop strategies to drive repeat visits, and attract new audiences. Ultimately, knowing what motivates sports fans to travel will determine how stakeholders meet evolving consumer expectations, to ensure sustained engagement and growth in this potentially lucrative market.”

Sports tourists are primarily motivated by their passion for sport, but their travel decisions are strongly influenced by accessibility, affordability, quality and overall value. The white paper highlights that value remains a decisive factor, with 63% of respondents prioritising fair ticket and package pricing, particularly among newer sports travellers. Notably, while only 36% say a destination must already appeal to them, 41% are open to extending a sports-led trip into a longer leisure holiday.

As a result, major sporting events act as a catalyst for destination growth, encouraging deeper exploration, longer stays and stronger word-of-mouth advocacy for host locations. Indeed, around 80% of sports event attendees either return as leisure tourists to destinations they first visited for sport or recommend them to others, while also reporting a more positive perception of those destinations.

Addressing the positive impact on the leisure tourism market, experts from GSIQ will present an exclusive white paper on the Global Stage during ATM 2026, in a session titled “The Power of Sport Tourism: New Audiences & New Revenue,” exploring how destinations and travel companies can convert this growing potential into significant and sustainable tourism revenue.

Eva Stewart, Global Managing Partner at GSIQ, added: “Sports tourism is no longer a niche segment; it is one of the fastest-growing drivers of global travel demand. Our research shows that sports travellers spend more, stay longer and return more often, making them one of the most valuable audiences for destinations worldwide. With the Middle East rapidly expanding its world-class sporting infrastructure, the region is exceptionally well-positioned to capture this growth, a trend we look forward to exploring further at ATM.”

According to the 2025 ATM Trends Report, developed in partnership with Tourism Economics, an Oxford Economics Company, destinations across the Middle East are capitalising on surging demand for live events, from global sporting tournaments to concerts and festivals. Following the successful delivery of mega-events such as Expo 2020 Dubai and the Qatar 2022 World Cup, momentum is accelerating further as Saudi Arabia prepares to host the 2034 FIFA World Cup.

Arabian Travel Market

“ATM plays a vital role in identifying the trends shaping global tourism, and few are as important today as sports, events and MICE tourism. From mega sporting tournament to world-class cultural events, these experiences are helping destinations reach new audiences, extend length of stay and accelerate progress towards long-term tourism growth targets. The return of the expanded IBTM @ ATM in 2026, a dedicated hub for the business events, corporate travel and experiential design sectors, and also featuring the Experience Stage with high-profile speakers – further elevates ATM’s commitment to advancing the global events ecosystem. This strengthened platform reflects the region’s growing influence and underscores the Middle East’s emergence as one of the world’s most dynamic and fast-developing meetings and events markets,” added Curtis.

Other sessions taking place during ATM 2026 include The new experience economy: What will make events irresistible in 2030? Taking place on the Experience Stage, the panel discussion will outline the future of events in the region. With a focus on events, creativity and immersive technology. On the Global Stage, a panel discussion on Decoding Growth: How hospitality is adapting to new traveller needs, will address the multi-motivated needs of travellers.

Website: https://www.wtm.com/atm/en-gb.html

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Still Cambodia, Always Welcoming: Siem Reap Reaffirms Its Place as a Safe and Inspiring Destination

Tourists visit Angkor Wat temple in Siem Reap,

 Cambodia. Kiripost/Siv Channa

Cambodia’s tourism heartland is sending a clear and confident message to the world. With the launch of the “Still Cambodia – #SafeInSiemReap” campaign, Siem Reap’s tourism and hospitality sector is coming together to reaffirm that the country’s most iconic destination remains safe, peaceful, and fully open to travellers.

A United Tourism Industry Speaks with One Voice

The Still Cambodia initiative is a collective, non-political effort led by Siem Reap’s tourism and hospitality community, with support from the Cambodia Tourism Board. Its purpose is simple yet vital: to restore global confidence by sharing the reality on the ground in Siem Reap and across Cambodia.

In recent weeks, international headlines have prompted questions from travellers and tourism partners, most commonly asking whether Siem Reap is safe to visit. According to the campaign organisers, daily life in Siem Reap continues as normal. Visitors are present, hotels and restaurants are operating, Angkor’s temples remain open, and tourism activities are ongoing without disruption.

Sharing Real Stories from the Ground

Recognising that headlines often travel faster than facts, the Still Cambodia campaign encourages businesses and individuals alike to help rebalance the narrative. Rather than relying on centralised messaging, the initiative calls on people to share authentic, positive content that reflects everyday life in Siem Reap and Cambodia.

Participants are invited to post photos or videos showing landscapes, cultural experiences, heritage sites, and moments of daily life that highlight the country’s warmth and stability. The use of hashtags such as #StillCambodia, #SafeInSiemReap, #Angkor, and #SolidaritySeason helps amplify these individual voices into a collective message of reassurance.

Siem Reap Remains Open and Peaceful

At the core of the campaign is a clear statement: Siem Reap and Cambodia’s main tourist destinations are safe, calm, and fully operational. From the ancient wonders of Angkor Wat to bustling local markets and vibrant hospitality venues, the visitor experience remains unchanged.

Tourism professionals emphasise that sharing calm, factual, and positive content plays an important role in maintaining traveller confidence. By reflecting the true situation on the ground, the campaign aims to support local livelihoods and ensure that Cambodia’s appeal as a world-class travel destination remains strong.

A Grassroots Effort with Global Reach

Still Cambodia is deliberately designed as a decentralised and independent initiative. It is not an institutional advertising campaign, nor a political statement. Instead, it relies on the power of collective storytelling, where many small, genuine contributions combine to create a powerful and credible global message.

By encouraging teams, partners, colleagues, and communities to take part, the campaign highlights solidarity within Cambodia’s tourism ecosystem and reinforces trust among international travellers planning their next journey.

Confidence, Culture, and Continuity

For travellers considering Cambodia, the message from Siem Reap is clear. The temples are open, the people are welcoming, and the experiences that have long defined this destination are as inspiring as ever. Through Still Cambodia – #SafeInSiemReap, the country is reminding the world that it remains a place of culture, resilience, and unforgettable travel moments.

Ministry of Tourism: https://tourismcambodia.org/

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Centara Life Namba Hotel Osaka: Contemporary Comfort in the Heart of the City

Japanese hospitality meets contemporary lifestyle design at Centara Life Namba Hotel Osaka, a new urban retreat set to open on 1 April 2026 in one of Japan’s most exciting neighbourhoods. Located just minutes from Dotonbori’s famous neon lights, Kuromon Market’s culinary buzz, and with easy access to Osaka Castle, this stylish hotel blends modern comfort with warm Thai-inspired touches. For travellers seeking an immersive Osaka experience, Centara Life Namba Hotel Osaka offers the perfect base for exploring the Kansai region.

A Prime Location in Osaka’s Lively Namba District

Centara Life Namba Hotel Osaka places guests right in the centre of Osaka’s most energetic precinct. The hotel is within easy walking distance of Namba Station and nearby metro lines, making it effortless to explore the city and beyond. From late-night street food along the Dotonbori canal to early morning visits to Kuromon Market, Osaka’s most iconic experiences are right on your doorstep.

This central location also provides seamless connections to cultural landmarks, shopping arcades, entertainment districts, and historic attractions, allowing visitors to experience both the modern and traditional sides of Osaka with ease.

Stylish Rooms Designed for Comfort and Connectivity

Centara Life Namba Hotel Osaka

The hotel features 300 contemporary, non-smoking rooms designed for modern travellers who value both comfort and functionality. Clean lines, calming tones, and thoughtful layouts create a relaxed retreat from the city’s fast pace. Each room is crafted to suit solo travellers, couples, and business guests, offering a comfortable space to recharge after a day of exploring Osaka.

High levels of connectivity and practical in-room amenities ensure guests remain connected and comfortable, whether visiting for leisure or work.

Rooftop Views and Relaxed Urban Spaces

One of the highlights of Centara Life Namba Hotel Osaka is its rooftop open-air terrace. From here, guests can take in sweeping views across the city skyline, including iconic sights such as Tsutenkaku Tower and Abeno Harukas. It is an ideal spot to unwind, enjoy the changing light of the city, and appreciate Osaka from above.

The hotel’s shared spaces are designed to reflect the rhythm of urban life, offering relaxed environments that encourage guests to pause, connect, and soak in the atmosphere of Namba.

A Breakfast Experience Inspired by Osaka

Mornings at Centara Life Namba Hotel Osaka begin with a generous breakfast buffet that celebrates local flavours. Guests can enjoy Osaka specialties alongside a wide selection of Western and Japanese favourites. This balance of familiar comforts and regional cuisine provides an authentic introduction to the city’s renowned food culture, setting the tone for a day of discovery.

A Smart Base for Exploring the Kansai Region

With its strategic location and modern lifestyle focus, Centara Life Namba Hotel Osaka is perfectly positioned for travellers eager to explore beyond the city. Day trips to Kyoto, Nara, Kobe, and other Kansai highlights are easily accessible by rail, making the hotel a convenient hub for wider regional adventures.

Combining contemporary design, warm hospitality, and an unbeatable location, Centara Life Namba Hotel Osaka is set to become a standout choice for visitors seeking an authentic and comfortable stay in Osaka.

For more information and updates, visit
www.centarahotelsresorts.com

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AIME 2026 Ideas Academy: Driving Business Event Innovation in the Asia Pacific

AIME 2026 Ideas Academy

Explore AIME 2026 at the Melbourne Convention Centre

AIME 2026 is set to redefine Asia Pacific business events, bringing together top industry leaders, innovators, and exhibitors at the Melbourne Convention Centre from 9–11 February 2026. Designed to inspire creativity and collaboration, the event continues to lead in business event innovation, showcasing cutting-edge strategies that drive measurable outcomes.

Ideas Academy on the Floor: Immersive Learning Experience

Presented by Spice Magazine, the AIME 2026 Ideas Academy on the trade show floor is a dynamic hub for event ROI strategies, practical workshops, and high-impact discussions. Delegates will have the opportunity to explore new approaches to business event management, hybrid event solutions, and experiential marketing, all while engaging with global thought leaders.

Networking and Collaboration Across Asia Pacific Business Events

As the premier platform for Asia Pacific business events, AIME 2026 connects event planners, hosted buyers, and exhibitors from around the region. The Ideas Academy encourages knowledge-sharing, strategic planning, and the creation of meaningful partnerships. Participants can expect actionable insights to improve event ROI, enhance attendee experiences, and implement the latest event technology solutions.

Driving Business Event Innovation with Real Impact

The Ideas Academy is designed to highlight emerging trends in business events, from AI-driven event technology to sustainable event practices. By attending, delegates gain insight into how leading companies are optimizing trade show performance, venue activation, and delegate engagement strategies. These learnings are essential for those seeking to implement innovative business event solutions that deliver measurable results.

Why Attend AIME 2026 at the Melbourne Convention Centre

AIME 2026 Ideas Academy

With over 700 exhibitors, 700 hosted buyers, and 20,000 pre-scheduled appointments, AIME 2026 offers unparalleled opportunities to experience business event innovation firsthand. The Melbourne Convention Centre provides a world-class setting, combining accessibility, state-of-the-art facilities, and an environment designed to foster creativity and collaboration.

Delegates and exhibitors leave with tangible outcomes, strengthened networks, and actionable strategies to improve event ROI, making AIME 2026 a must-attend event for anyone in the Asia Pacific business events sector.

For more information about the Ideas Academy and AIME 2026 trade show, visit AIME Official Website.

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Oceanfront Escapes: Four of the Best Beachside Campsites on the NSW Central Coast

Little Beach campground, Bouddi

Credit: Eduardo Martinez | Office of Environment and Heritage

Beachside Camping on the Central Coast of NSW

The Central Coast of New South Wales is a dream destination for beachside camping, where golden sands meet coastal rainforest and national parks spill directly onto the ocean. These campsites offer the simple pleasure of falling asleep to the sound of waves and waking to birdsong, with nature and native wildlife close at hand. From secluded walk-in sites to well-equipped holiday parks, the Central Coast delivers unforgettable seaside camping experiences.

1) Little Beach Campground, Bouddi National Park

Tucked into a sheltered cove within Bouddi National Park, Little Beach campground is a favourite for surfers and nature lovers seeking seclusion. Reached via a 750-metre walk from the car park, this peaceful campsite rewards those willing to carry their gear with sweeping views of waves rolling onto the sand.

Facilities are basic, with toilets, barbecues and picnic tables, making it best suited to self-sufficient campers. Surrounded by coastal rainforest, the campground feels wonderfully remote, while nearby secluded swimming and fishing spots provide endless opportunities to explore the coastline.

2) Putty Beach Campground, Bouddi National Park

Putty Beach Campground, Killcare Heights

Credit: John Yurasek | DCCEEW

Putty Beach campground is the largest camping area in Bouddi National Park and one of the most scenic beachside camps on the Central Coast. Set on a grassy clearing framed by eucalypt forest, the campground sits just moments from the shoreline, making sunrise swims an easy daily ritual.

Facilities include toilets, drinking water, barbecues, picnic tables and an outdoor shower. The mostly flat campground offers accessible toilets and picnic tables, though access to the beach involves steps or sandy paths. Putty Beach is also a perfect base for tackling sections of the Bouddi Coastal Walk, one of the region’s most rewarding coastal hikes.

3) Tallow Beach Campground, Bouddi National Park

Tallow Beach campground, Bouddi National Park

Credit: John Spencer/DCCEEW

For those craving a truly quiet coastal escape, Tallow Beach campground delivers intimacy and raw natural beauty. With room for just six tents, this small campground sits just behind the dunes, separated from the sand by a handful of trees.

Facilities are limited to toilets, so campers should arrive prepared. Days here are best spent swimming, surfing, bushwalking or exploring nearby tracks such as the Box Head Track and Flannel Flower Walking Track, which lead to Lobster Beach and panoramic views across Broken Bay towards Woy Woy.

4) NRMA Stockton Beach Holiday Park

NRMA Stockton Beach Holiday Park, Stockton
Credit: NRMA Parks and Resorts

While slightly north of the Central Coast, NRMA Stockton Beach Holiday Park is a popular option for travellers extending their coastal camping journey. Set directly behind the dunes, the park offers the luxury of waking to ocean views combined with excellent facilities.

Accommodation ranges from villas to traditional tent sites, supported by amenities including hot showers, camp kitchens, barbecues, laundry facilities, free Wi-Fi and family-friendly recreation spaces. The long stretch of Stockton Beach is ideal for walking, swimming and fishing, while Newcastle’s vibrant city attractions are just a short drive away.

Why the Central Coast Is Perfect for Beachside Camping

With its mix of national park campgrounds and well-serviced holiday parks, the Central Coast offers some of the most diverse beachside camping in NSW. Whether you seek solitude, surf breaks or easy access to coastal walks and wildlife, these four campsites showcase the natural beauty and relaxed pace that make the region so appealing.

Web Contact Details

NSW National Parks and Wildlife Service: https://www.nationalparks.nsw.gov.au/
Little Beach Campground, Bouddi National Park: https://www.nationalparks.nsw.gov.au/camping-and-accommodation/campgrounds/little-beach-campground
Putty Beach Campground, Bouddi National Park: https://www.nationalparks.nsw.gov.au/camping-and-accommodation/campgrounds/putty-beach-campground
Tallow Beach Campground, Bouddi National Park: https://www.nationalparks.nsw.gov.au/camping-and-accommodation/campgrounds/tallow-beach-campground

NRMA Stockton Beach Holiday Park: https://www.nrmaparksandresorts.com.au/stockton-beach/

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AIME 2026 Knowledge Monday Keynote Speakers: “Expertise Matters!”

Knowledge Monday

The Asia Pacific Incentives and Meetings Event (AIME) has announced three powerhouse keynote speakers for its highly anticipated 2026 Knowledge Monday program, opening the event at the Melbourne Convention and Exhibition Centre (MCEC) on Monday 9 February 2026. The program theme, “Expertise Matters!”, celebrates the credibility, insight, and strategic influence of professionals across the business events sector.

Meet the Voices of Expertise

AIME 2026 Knowledge Monday will feature three distinguished speakers who will explore expertise from multiple angles — leadership, behavioural science, resilience, reinvention, and human connection. Each brings a unique perspective designed to elevate attendees’ understanding of what it means to lead and thrive in complex professional environments.

Dan Haesler – Performance and Leadership Coach

Dan Haesler, a performance and leadership coach for elite sporting teams, Olympians, and global organisations, will share his insights on mindset, mental skills, and leadership. Haesler focuses on creating environments where expertise can be fully expressed and appreciated.

“Expertise matters – however, time and again it’s lost in translation due to environments and delivery that dampen authentic engagement,” Haesler says. Delegates will gain practical strategies for designing experiences that foster meaningful engagement and maximise the impact of shared knowledge.

Milo Wilkinson – Behavioural Scientist & Futurist

Milo Wilkinson

Milo Wilkinson, with seven degrees spanning neuroscience, psychology, and criminal sciences, will decode the human mind to reveal how expertise can be applied in high-pressure environments. Her keynote explores attention, trust, decision-making, and the subconscious drivers of human behaviour.

“True expertise goes beyond logistics — it requires understanding subconscious drivers of attention, trust, and engagement,” Wilkinson explains. Attendees will leave equipped with tools to strengthen mental agility and create strategically engineered experiences that deliver measurable outcomes.

Kristina Karlsson – Entrepreneur and Author

Kristina Karlsson, founder of kikki.K and Dream Life, will share her journey of resilience and reinvention, offering lessons from building a $650 million global brand and starting anew. Her session emphasises the power of lived experience and practical application of expertise.

“You’ll walk away refreshed and inspired to dream big, with new practical tools to start using immediately in your own life,” Karlsson says, highlighting how expertise is as much about what you have lived as what you know.

Shaping the Future of Business Events Learning

BEAMexperience Founder El Kwang

Hosted by BEAMexperience Founder El Kwang, Knowledge Monday is expected to draw more than 1,500 global event professionals. The program sets the tone for AIME 2026, Australia’s premier business events trade show, with over 4,500 attendees, 700 exhibitors, 700 hosted buyers, and more than 20,000 pre-scheduled appointments across three days.

AIME Event Director Silke Calder says the keynote lineup exemplifies the program’s theme: “Our keynote speakers each bring a unique lens on what true expertise means today — it’s about lived experience, self-awareness, and the ability to apply knowledge with purpose.”

AIME 2026
https://aime.com.au

Melbourne Convention and Exhibition Centre
https://www.mcec.com.au

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Sydney’s Harbour Jewel Makes a Splash Again

Andrew Boy Charlton Pool

A Beloved Waterfront Pool Returns

One of Sydney’s most iconic swimming spots has officially reopened, welcoming locals and visitors back to the edge of Woolloomooloo Bay. The Andrew (Boy) Charlton Pool, affectionately known as the ABC Pool, has returned after a 16-month closure, unveiling a thoughtful and contemporary refurbishment that respects its heritage while enhancing the swimming experience.

Suspended above the waterline and framed by harbour views, the pool’s reopening restores a treasured piece of Sydney’s outdoor lifestyle, just moments from the Royal Botanic Gardens and the city centre.

A Refreshed Classic with Modern Comforts

The 50-metre outdoor saltwater lap pool now features almost 50,000 new tiles, fresh decking and elegant shade sails designed to improve comfort throughout the day. A new, more efficient and sustainable heating system ensures the pool remains inviting year-round, while maintaining its environmentally conscious approach.

With eight clearly defined lanes, the heated saltwater pool caters to lap swimmers, fitness enthusiasts and those seeking a peaceful harbour swim. A shaded and heated learners’ pool sits alongside terraced seating, creating a relaxed environment for families and casual visitors.

Harbour Views That Define Sydney Living

Set directly on the shores of Woolloomooloo Bay, the Andrew Boy Charlton Pool offers uninterrupted panoramic views across Sydney Harbour. Few pools in the world combine city proximity with such a serene waterside setting, making it as much a place to relax as it is to exercise.

From the pool deck, swimmers can take in passing boats and the gentle movement of the bay, while spectators enjoy the atmosphere from the terraced seating or the popular Poolside Café.

More Than a Swim, It’s a Social Ritual

Andrew Boy Charlton Pool

The Poolside Café remains a highlight, offering a front-row seat to the action in and around the water. Whether enjoying a coffee after morning laps or watching the steady rhythm of swimmers throughout the day, the café reinforces the pool’s role as a social and community hub.

The reopened facility continues to attract everyone from dedicated lap swimmers to visitors seeking an authentic Sydney experience rooted in nature, wellness and outdoor living.

Why the Andrew Boy Charlton Pool Is a Must-Visit

The return of the Andrew Boy Charlton Pool marks more than the reopening of a swimming facility. It celebrates Sydney’s deep connection to water, outdoor recreation and harbour life. With its sensitive upgrades, sustainable improvements and iconic setting, the pool once again earns its reputation as one of the most beautiful places to swim in Australia.

Andrew Boy Charlton Pool

1C Mrs Macquaries Road, Sydney NSW 2000, Australia
Phone: 1300 198 412
Email: askbelgravia@belgravialeisure.com.au
Website: https://cityofsydneyleisure.com.au/visit/andrew-boy-charlton-pool

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Cairns & the Great Barrier Reef: The Natural Place to Meet at AIME 2026

Business Events Cairns & Great Barrier Reef

When it comes to business events, the world’s best destinations don’t just offer venues and hotel rooms. They deliver energy, connection, and experiences that turn meetings into memories. That’s exactly why Business Events Cairns & Great Barrier Reef is inviting buyers, planners and industry partners to connect at AIME 2026, showcasing why Tropical North Queensland is the natural place to meet.

With AIME 2026 just around the corner, this is your chance to discover how Cairns and the Great Barrier Reef region can elevate conferences, incentives, corporate retreats and association events with a destination that feels both professionally equipped and genuinely inspiring.

Visit Destination Stand C20 at AIME 2026

Business Events Cairns & Great Barrier Reef will be welcoming visitors at destination stand C20, ready to share fresh destination updates, planning support, and ideas for building standout programmes in Cairns, Port Douglas, Palm Cove and beyond.

It’s an opportunity to speak directly with the people who know the region best, whether you’re planning a high-level executive incentive, a multi-day conference, or a delegate experience that blends business with the tropics.

The message is simple and confident: Cairns & Great Barrier Reef is ready for business, and it’s ready to impress.

A Destination Built for Memorable Meetings

Business Events Cairns & Great Barrier Reef

Cairns has long been known as the gateway to the Great Barrier Reef, but it’s also a destination that understands modern business events.

The region offers a rare combination of practical strengths and natural wow-factor. Delegates can arrive, settle in, and move between venues with ease, while still enjoying a destination atmosphere that feels like a reward in itself. From reef and rainforest experiences to waterfront dining and relaxed tropical evenings, Cairns creates the kind of event setting that encourages stronger engagement and better networking.

For planners, the appeal lies in variety. You can design programmes that are adventurous or sophisticated, large-scale or boutique, structured or free-flowing, all within a destination that naturally motivates people to attend.

Meet 12 Local Partners Showcasing the Region’s Best

One of the biggest reasons to stop by Stand C20 is the chance to meet a curated line-up of local industry partners who represent the region’s depth across venues, accommodation, tours and event experiences.

Business Events Cairns & Great Barrier Reef will be joined by:

• Business Events Port Douglas
• Cairns Convention Centre
• CaPTA Events
• Flames of the Forest
• Hemingway’s Brewery Cairns & Port Douglas
• Mexicairns
• NQ Exhibitions
• Pullman Port Douglas and Palm Cove
• Pullman Reef Hotel Casino
• Quicksilver Group
• Reef Unlimited
• Sheraton Grand Mirage Resort Port Douglas

This partner mix makes it easy for event organisers to compare options, explore new ideas, and build complete destination proposals in one conversation, from large conference infrastructure to immersive offsite experiences that deliver true destination storytelling.

Why Cairns & Great Barrier Reef Works for Incentives and Conferences

Cairns is one of Australia’s most versatile business event destinations, particularly for planners seeking strong attendance outcomes and high delegate satisfaction.

The region supports:

• Incentive travel programmes that feel exclusive and rewarding
• Conference itineraries with a true destination edge
• Team-building experiences in world-famous natural landscapes
• Gala dinners and social events that guests talk about long after the closing speech
• Pre- and post-event touring opportunities that increase length of stay

In an era where people want more meaning from travel, Cairns and the Great Barrier Reef deliver an event setting that feels fresh, energising and distinctly Australian.

Your Next Event Starts with One Conversation at AIME

AIME is about relationships, and the best event outcomes often begin with a quick introduction on the trade show floor. Whether you’re already considering Tropical North Queensland or simply exploring new options for upcoming business events, Stand C20 is the perfect place to start.

Drop by, say hello, meet the partners, and discover why Cairns & Great Barrier Reef continues to stand out as a destination where business and nature work beautifully together.

Business Events Cairns & Great Barrier Reef
Level 1, Ports North Building, Cnr Grafton & Hartley Streets, PO Box 865, Cairns QLD 4870
T: +61 7 4031 7676
E: businessevents@ttnq.org.au
W: www.businesseventscairns.org.au

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Gateway to Three Nations: Quang Tri Strengthens Cross-Border Tourism Along the East–West Economic Corridor

Hien Luong Bridge over the Ben Hai River in Quang Tri

Viet Nam’s Quang Tri province is emerging as a strategic hub for cross-border travel in mainland Southeast Asia, as it works closely with Thailand and Lao PDR to enhance tourism linkages along the East–West Economic Corridor. Recent famtrip activities and industry discussions are positioning the province as a key destination for overland journeys, caravans, and multi-country travel experiences.

Building Tourism Connections Across Borders

On 27 November, the Quang Tri Tourism Association hosted a panel discussion focused on developing tourism products along the East–West Economic Corridor. The event formed part of the Caravan Famtrip Programme themed “Experiencing Quang Tri Heritage” and welcomed Thai and Lao famtrip delegations alongside representatives from management agencies and tourism businesses.

Participants exchanged market insights and explored practical measures to strengthen cross-border cooperation, with particular emphasis on overland routes linking Viet Nam, Laos, and Thailand. The discussions highlighted the growing appeal of self-drive tours and regional travel circuits that allow visitors to experience multiple countries in a single journey.

A Diverse Tourism Landscape in Central Viet Nam

Quang Tri offers a rich and varied tourism resource base that blends coastline, history, and nature. Along the coast, Cua Viet Beach presents strong potential for marine tourism, while nearby Cua Tung, often referred to as the queen of beaches, is known for its calm waters, gentle scenery, and fine white sands.

The province is also deeply rooted in history and culture. Key sites such as the Vinh Moc Tunnels, Hien Luong Bridge and Ben Hai River, and the Quang Tri Ancient Citadel attract visitors interested in Viet Nam’s past and heritage tourism. These landmarks add depth and meaning to travel experiences along the East–West route.

Nature and Heritage Along the Corridor

Nature-based tourism further strengthens Quang Tri’s appeal. The province lies close to Phong Nha–Ke Bang National Park, a UNESCO World Natural Heritage site famous for its spectacular cave systems, including Phong Nha Cave and Paradise Cave. These natural wonders complement coastal and cultural attractions, allowing tour operators to design diverse itineraries that cater to a wide range of traveller interests.

This combination of beaches, caves, and historical landmarks makes Quang Tri well suited for multi-theme tourism products that can be marketed across borders.

Strategic Border Gates Drive Overland Travel

A representative of the Thai famtrip delegation
speaks at the event. (Photo: VNA)

Quang Tri benefits from two important border gates along the East–West Economic Corridor. Lao Bao International Border Gate provides a direct land connection with Laos and onward to Thailand, making it a vital entry point for road travellers. Cha Lo Border Gate also supports cross-border trade and tourism, reinforcing the province’s role as a transport and tourism gateway.

According to the provincial Department of Culture, Sports and Tourism, these advantages are already contributing to the growth of caravans and self-drive tours. Authorities plan to strengthen business partnerships, develop multi-country routes combining beach, cave, cultural, and historical experiences, and attract more regional road travellers.

Toward Integrated Regional Tourism

During the famtrip event, Thai and Lao delegations shared valuable feedback and proposed deeper cooperation to enhance tourism linkages with Quang Tri. Future efforts will focus on improving service quality, accommodation standards, and transport infrastructure, while encouraging investment partnerships that support sustainable tourism development.

As Viet Nam continues to promote regional connectivity, Quang Tri’s active role along the East–West Economic Corridor highlights its potential as a gateway destination connecting three countries through shared heritage, landscapes, and travel experiences.

Web contact details: 

Viet Nam’s Quang Tri province
https://vietnamtourism.gov.vn/en/tags/Quang-Tri-Province

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Discover Okinawa: Seasonal Highlights That Reveal Japan’s Island Soul

Spring in Okinawa 

Okinawa, Japan’s southernmost prefecture, continues to captivate travellers seeking a deeper cultural connection and a slower pace of island life. In Episode 3 of the Discover Okinawa series, the spotlight turns to the region’s seasonal highlights, revealing how nature, tradition and everyday life shift throughout the year in this culturally rich corner of Japan.

From coral-fringed coastlines to centuries-old customs, Okinawa offers an experience unlike anywhere else in the country, shaped by its subtropical climate and distinct Ryukyu heritage.

Spring Renewal and Cultural Awakening

Spring in Okinawa arrives early, bringing warm days and a renewed sense of celebration. Cherry blossoms bloom from January to February, earlier than mainland Japan, drawing visitors to parks and castle ruins such as Nakagusuku and Yaese. Seasonal festivals showcase traditional Ryukyu music and dance, offering insight into customs passed down through generations.

This time of year is ideal for exploring historic villages, UNESCO-listed sites and local markets, where seasonal produce reflects Okinawa’s agricultural traditions.

Summer Seas and Island Adventures

Summer in Okinawa

Summer is defined by Okinawa’s crystal-clear waters and vibrant marine life. The warmer months invite snorkelling and diving among coral reefs, while island-hopping reveals secluded beaches and fishing communities that feel worlds away from urban Japan.

Seasonal events celebrate the ocean’s importance to island life, with festivals and fireworks lighting up coastal towns. The Discover Okinawa series highlights how summer brings both energy and reflection, balancing lively gatherings with moments of calm by the sea.

Autumn Traditions and Local Flavours

Autumn in Okinawa

As temperatures cool slightly, autumn introduces a season rich in food culture and heritage. Harvest celebrations honour local ingredients such as purple sweet potato, goya bitter melon and fresh seafood. Traditional performances and community festivals provide travellers with opportunities to engage closely with local life.

Autumn is also one of the best times to explore Okinawa’s countryside, with comfortable weather ideal for cycling, walking and discovering lesser-known islands.

Winter Calm and Wellness by the Sea

Winter in Okinawa

Winter in Okinawa offers a quieter, more contemplative experience. Mild temperatures make it appealing for travellers escaping colder climates, while whale watching becomes a seasonal highlight as humpback whales migrate through surrounding waters.

The Discover Okinawa series reveals how winter is a time of wellness and reflection, with seaside walks, cultural workshops and local cuisine creating a restorative travel experience rooted in island rhythms.

Why Okinawa Is a Year-Round Destination

The prefecture’s appeal extends far beyond beaches. Each season reveals a different layer of Okinawan identity, from ancient Ryukyu traditions to modern island living shaped by nature and community.

For travellers seeking authenticity, cultural depth and natural beauty, Okinawa stands out as a year-round destination that rewards repeat visits and thoughtful exploration.

Visit Okinawa Japan https://visitokinawajapan.com/

Okinawa Convention & Visitors Bureau https://www.japanmeetings.org/

Japan National Tourism Organization: https://www.japan.travel

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

HOSHINOYA Nara Prison set to open on June 25, 2026

HOSHINOYA Nara Prison

HOSHINOYA, Hoshino Resorts’ flagship luxury brand where each property offers a unique theme and an unparalleled sense of place, will open HOSHINOYA Nara Prison on June 25, 2026. As the only surviving structure of the Meiji government's "Five Great Prisons", the former prison is being transformed into the brand’s ninth property, turning its historic walls into a timelessly elegant stay. The prison’s iconic red-brick walls, radial cellblocks, and administrative buildings have been reimagined through a modern lens while meticulously preserving their original architectural heritage. Reservations will commence on January 20, 2026, coinciding with the debut of a dedicated teaser website and film.

Concept: From Historic Walls to Timeless Elegance 

 the exquisite architecture of the Meiji era—when Japan first opened its doors to the world—HOSHINOYA Nara Prison stands as Japan’s first luxury hotel set within an Important Cultural Property of such unique historical significance. By harmonizing original architectural details with modern sensibilities, the hotel honors its heritage to offer an immersive stay—one that reflects the Western-inspired cultural flourishes that defined the dawn of Japan’s modernization. It is the beginning of a new era, turning the former prison into a new luxury destination.

Former cells reimagined for deep relaxation at this all-suite property

HOSHINOYA Nara Prison

The guest rooms have been reimagined by joining former prison blocks into private, luxury sanctuaries of profound tranquility. In "The 10-Cell" suite, ten individual solitary cells—the smallest units of the original structure—have been seamlessly integrated into one expansive, opulent space.

 
The interior reveals a beautiful fusion of eras: 100-year-old hand-laid brick walls, once hidden beneath plaster, harmonize with bold iron pillars supporting modern architecture and elegant wood paneling. This design captures the intersection of the building's deep history and contemporary aesthetics. Each of the 48 suites features distinct areas for sleeping, living, and dining, creating diverse ways to relax throughout your stay. Surrounded by the weight of historic brick walls, guests can witness the shifting of light and the passage of luxury time.

A one-of-a-kind experience through fine dining and curated activities

HOSHINOYA Nara Prison

In the detached dining hall, guests can savor Japanese-French cuisine, a refined evolution of traditional Western techniques with Japanese touches. A variety of immersive experiences and activities that reflect the signature HOSHINOYA spirit are also in development. What was once a place of confinement defined by sturdy, enclosed walls has been transformed into a luminous, open sanctuary of luxury—inviting guests to partake in a truly singular moment.

The teaser trailer debuts and reservations open on January 20th

A special website has been launched featuring a teaser video that offers the first glimpse of the guest rooms, alongside the design philosophy of architect Rie Azuma. Coinciding with the video’s debut, the property will begin accepting reservations on January 20, 2026. This Important Cultural Property, a cornerstone of Meiji-era architecture, officially joins the HOSHINOYA portfolio on June 25, 2026, marking the start of a new legacy.
Link to the website: https://hoshinoresorts.com/hoshinoya-tokutouseki/
Link to the video: https://www.youtube.com/watch?v=JV0gnb8jO2Q

HOSHINOYA Nara Prison’s logo

HOSHINOYA Nara Prison

The logo for HOSHINOYA Nara Prison features a distinctive hourglass motif, symbolizing a new passage of time for this historic site. This design reflects the regeneration of the former Nara Prison—a landmark beloved by the community for over a century—as it transitions from its storied past into a future defined by luxury and rebirth.

The Former Nara Prison Museum, dedicated to preserving and passing on the site’s profound historical value, is set to open in April

HOSHINOYA Nara Prison

In accordance with the 2017 agreement with the Ministry of Justice, Hoshino Resorts and the Former Nara Prison Preservation and Utilization Co., Ltd. have completed extensive seismic retrofitting of the site's iconic red-brick structures. The grounds will feature two distinct experiences: HOSHINOYA Nara Prison, a luxury hotel, and the Nara Prison Museum, a public facility dedicated to the site’s history and architectural heritage. While the hotel offers an immersive stay, the Museum will welcome day visitors starting April 27th, providing an educational look into the prison’s century-long legacy.
[Reference] Hoshino Resorts to Open Nara Prison Museum on April 27, 2026
https://hoshinoresorts.com/en/news/10/2025/186978/

About the Former Nara Prison, an Important Cultural Property of Japan

HOSHINOYA Nara Prison

Commissioned in 1908 as a landmark national project, the former Nara Prison was a cornerstone of the Meiji government’s drive toward judicial modernization and the abolition of unequal treaties. Designed by renowned architect Keijiro Yamashita, the structure stands as a testament to the era’s advanced engineering and national prestige. The elegant red-brick masonry utilizes the 'Haviland System,' featuring multiple wings radiating from a central guardhouse—a layout that remains a symbol of Japan’s modern penal history. After more than a century of service, the site was designated a National Important Cultural Property in 2017, honored for its profound historical value and masterful architectural design.

HOSHINOYA Nara Prison

HOSHINOYA Nara Prison

Location: 18 Hannyaji-cho, Nara City, Nara Prefecture
Phone: 050-3134-8091 (HOSHINOYA central reservations)
Number of Rooms: 48 rooms Check-in 3:00 PM / Check-out 12:00 PM
Facilities: Guest rooms, reception, main lounge, dining, dining lounge
Ancillary Facilities: Nara Prison Museum by Hoshino Resorts (Available for day use)
Access: 10 minutes by car from JR Nara Station, 6 minutes by car from Kintetsu Nara Station
Opening Date: June 25, 2026
Reservation Acceptance: January 20, 2026
Price: From ￥147,000 per night (per room, includes tax and service charge, meals excluded)
URL: https://hoshinoresorts.com/en/hotels/hoshinoyanarakangoku/

Hotel Design: Azuma Environment and Architecture Institute
Landscape Design: Onsite Planning and Design Office
Lighting Design: ICE Urban Environmental Lighting Institute

About HOSHINOYA

~Luxury hotel embodying the true characteristics of land, history, and culture~

HOSHINOYA is an accommodation with distinct themes, conceptualized from each location's land, history, and culture. Woven into these distinct themes is our attention to detail in every aspect from the design to hospitality; contributing to the creation of a one-of-a-kind world of HOSHINOYA. Enrich the heart with the epiphanies of travel through a unique stay experience.
Brand Homepage: https://hoshinoresorts.com/en/brands/hoshinoya/
Brand PR Video: https://www.youtube.com/watch?v=KX5MwE8pALQ

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com

Hospitality by Heart: Discover the Filipino Soul of Robinsons Hotels and Resorts

NUSTAR Resort and Casino

As the Philippines continues to emerge as one of Southeast Asia’s most dynamic travel destinations, Robinsons Hotels and Resorts stands proudly at the forefront of the nation’s hospitality landscape. As the country’s largest homegrown hotel group, Robinsons Hotels and Resorts delivers authentic Filipino warmth across a diverse portfolio designed to serve every type of traveller, from premium seekers to value-conscious explorers.

With more than 5,000 room keys nationwide and a presence spanning major cities and fast-growing destinations, Robinsons Hotels and Resorts embodies a uniquely local approach to world-class hospitality.

A Proudly Filipino Hospitality Leader

Robinsons Hotels and Resorts is recognised as the largest Filipino-owned hospitality group in the Philippines, operating 31 properties across 20 cities and municipalities. Its extensive geographic footprint ensures guests enjoy consistent service standards wherever they travel, while still experiencing the character and culture of each destination.

At the heart of the brand is its guiding philosophy, “Hospitality by Heart,” a commitment to genuine, warm and attentive service rooted in the traditions of Filipino hospitality. This philosophy shapes every guest interaction, creating meaningful stays that go beyond accommodation.

Four Distinct Brands, One Trusted Name

Summit Hotel Naga and Go Hotels Plus Naga

The strength of Robinsons Hotels and Resorts lies in its thoughtfully curated portfolio of homegrown brands, each designed to meet specific traveller needs and budgets.

Grand Summit Hotels represents the group’s upscale offering, delivering elevated stays for discerning travellers seeking refined comfort, contemporary design and premium service.

Summit Hotels and Resorts sits within the midscale, full-service segment, offering stylish, culturally inspired accommodations ideal for both business and leisure guests.

Go Hotels Plus redefines budget travel by enhancing essential stays with upgraded spaces, improved amenities and modern conveniences.

Go Hotels focuses on essential, value-driven accommodation, providing clean, comfortable and efficient stays for travellers who prioritise location and affordability.

Together, these brands allow Robinsons Hotels and Resorts to cater seamlessly to all market segments, from luxury to practical travel.

Strategic Locations Across the Philippines

Robinsons Hotels and Resorts properties are strategically located near key commercial centres, business districts, lifestyle hubs and major transport gateways. Many hotels enjoy close proximity to Robinsons Malls, offering guests unmatched convenience for dining, shopping and entertainment.

This prime positioning makes Robinsons Hotels and Resorts an ideal choice for corporate travellers, families, domestic tourists and international visitors seeking easy access to the Philippines’ most important urban and leisure destinations.

Award-Winning Excellence and Rapid Growth

Summit Galleria Cebu

Robinsons Hotels and Resorts is an aggressively growing hospitality group with a strong record of industry recognition. In 2025, the group was named “Philippines’ Leading Hotel Group” at the World Travel Awards, widely regarded as the Oscars of the travel industry. It also received the “Best Hospitality Developer” award at the PropertyGuru Asia Property Awards.

Beyond guest experience, the group’s commitment to its people has earned it a place on the Fortune 100 Best Companies to Work For in Southeast Asia, highlighting its dedication to workplace culture and employee wellbeing.

With several new upscale properties scheduled to open in the coming years, Robinsons Hotels and Resorts continues to expand its footprint while maintaining the service excellence that defines the brand.

Showcasing Filipino Hospitality on the Global Stage

Robinsons Hotels and Resorts is set to share its award-winning portfolio and ambitious growth plans with the global travel industry at ATF TRAVEX 2026. As international interest in the Philippines grows, the group remains focused on delivering authentic, heartfelt hospitality that reflects the spirit of the nation.

From premium urban escapes to essential value stays, Robinsons Hotels and Resorts invites travellers to experience the Philippines through a distinctly Filipino lens, where comfort, convenience and care come together effortlessly.

Robinsons Hotels and Resorts

Website: https://www.robinsonshotels.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/