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Top 10 source markets of Vietnam in the first two months of 2025 (thousands of arrivals) |
A Strong Start to 2025
According to the National Statistics Office, February alone saw nearly 1.9 million international visitors, bringing the total number of arrivals for the first two months of 2025 to just under 4 million. This impressive growth can be attributed to various factors, including Vietnam’s ongoing efforts to promote its tourism sector and its increasingly favorable travel policies. With a variety of attractions ranging from bustling cities to serene beaches, historical landmarks to lush mountains, Vietnam is proving to be a versatile and desirable destination for travelers.
China and South Korea Lead the Pack
China has remained Vietnam’s largest source of international visitors, with 956,000 arrivals in the first two months of 2025, accounting for 27.7% of the total international arrivals. This marks a strong 77.8% increase compared to the same period in 2024, reflecting the growing demand from Chinese tourists. South Korea ranked second with 885,000 visitors, contributing significantly to the total number of international arrivals. Together, these two countries accounted for almost half (46%) of the total foreign visitors to Vietnam.
Other notable countries on the list of top source markets include Taiwan, the United States, Japan, Cambodia, Australia, Malaysia, India, and Russia. All of these markets have shown positive growth, with Taiwan up by 10.1%, the US up by 15.7%, and Japan experiencing a robust 37.3% increase in visitors.
Southeast Asia Sees Impressive Gains
Vietnam’s proximity to Southeast Asia has also played a key role in its tourism resurgence. Several Southeast Asian countries have experienced significant growth in the number of visitors, with Cambodia leading the way at a remarkable 79.6% increase. The Philippines also saw a near doubling of its visitors, with an increase of 99.8%. Other Southeast Asian markets such as Malaysia, Indonesia, and Thailand have all shown steady growth, with increases of 12.5%, 18.5%, and 93.2%, respectively.
This growth from neighboring Southeast Asian countries is a positive sign of the region’s increasing interest in Vietnam as a key travel destination.
Europe Joins the Boom
Europe has also been a strong contributor to Vietnam’s tourism growth in early 2025, with several European markets experiencing rapid increases. Notably, the UK, France, Germany, and Italy have all seen impressive growth, with increases of 24.1%, 30.2%, 26.7%, and 31.5%, respectively. Spain and Russia also saw strong growth, with increases of 19.9% and 104.3%, respectively. Other European countries, including Denmark, Sweden, and Norway, have also contributed positively, with steady increases ranging from 20% to 22%.
Vietnam’s decision to waive visas for tourists from Poland, the Czech Republic, and Switzerland from March 1, 2025, to December 31, 2025, is expected to further boost tourism from these European countries. With a temporary stay of up to 45 days, travelers from these nations are encouraged to visit Vietnam and experience the country’s rich cultural offerings.
Looking Ahead: Tourism Growth Continues
As Vietnam continues to embrace new opportunities to expand its tourism sector, the country is on track to surpass its pre-pandemic tourist arrival levels. With the government’s focus on tourism promotion and strategic partnerships with international airlines, hotels, and travel agencies, Vietnam is set to attract even more international visitors in 2025.
The continued growth from both traditional markets like China and South Korea, as well as emerging markets from Europe and Southeast Asia, signifies that Vietnam’s tourism industry is poised for long-term success.
For more information on travel updates and visa policies, visit www.vietnamtourism.gov.vn.
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