The Inaugural SOUTHERN MICE EXPO 2024 held in Sri Lanka

SOUTHERN MICE EXPO 2024

Sri Lanka Convention Bureau, an entity under the Ministry of Tourism & Lands, is entrusted with the main mandate to promote MICE Tourism in Sri Lanka. The MICE market has phenomenal potential and it is imperative that Sri Lanka capitalizes on this opportunity. Sri Lanka is an amazing country that has much to offer for this genre of tourism, irrespective of season. Sri Lanka is a capsule that encompasses everything sans the winter.

SLCB is the go-to organization for meeting planners, incentive houses, corporations, and associations interested in arranging and executing events in Sri Lanka. From handling inquiries to providing support for events, SLCB offers a comprehensive range of services. SLCB is working towards positioning Sri Lanka as one of the prime MICE destinations in the world to contribute positively to the country’s economy through job creation and raising the living standards of people engaged directly and indirectly with the MICE sector. SLCB launched the SOUTHERN MICE EXPO 2024 with the intention to showcase the Southern region to the potential MICE Buyers in the world.

SOUTHERN MICE EXPO 2024

The inaugural SOUTHERN MICE EXPO 2024 was held from 27th – 31st May 2024 in the Southern Region of Sri Lanka in view of helping to uplift the economy and to become a catalyst for positive change. It helped the MICE tourism market see value in Sri Lanka as an accessible and affordable MICE destination, complemented by a unique culture and history, plenty of natural beauty, and a choice of novel experiences. Southern MICE Expo 2024 was an excellent platform for local and foreign tourism service providers to connect, network, grow together and showcase what Sri Lanka has to offer MICE travellers as a destination.

SOUTHERN MICE EXPO 2024 consisted of a Media Conference, Business Forum, Welcome Dinner, Opening Ceremony, B2B Meetings, Themed Gala Dinner, Southern Familiarization Tour and a Closing Dinner. The objective of the event was to showcase Southern part of Sri Lanka as a MICE destination to the MICE Buyers in the world.

SOUTHERN MICE EXPO 2024

The event offered a fully hosted buyer program opened to the Global MICE travel professionals and media personnel. 100 MICE buyers and 15 media personnel’s were hosted from 17 countries around the world. The fully hosted buyer package included the return air ticket, ranging from 4 nights – 6 nights accommodation depending on their flight schedules, all meals, ground transportation, access to the Business Forum, Welcome Dinner, Opening Ceremony, B2B Meetings, Themed Gala Dinner and Southern Familiarization Tour & Closing Dinner.

The B2B session was held between the Hosted buyers & local MICE related service providers including MICE Operators, DMCs, hotels, venue providers and other MICE suppliers. 101 local vendors attended the B2B session representing 74 organizations which resulted more than 10,000+ meetings among hosted buyers and local vendors.

The inaugural SOUTHERN MICE EXPO 2024 is an initiative by SRI LANKA CONVENTION BUREAU under the patronage of the Ministry of Tourism & Lands. Aitken Spence Travels (Pvt) Ltd was selected as the Event Management Company after a bidding process.

Leadership Team

Hon. Harin Fernando,
Minister of Tourism & Lands, Sports and Youth Affairs

Mr. Thisum Jayasuriya, Chairman,
Sri Lanka Convention Bureau

Mr. H.M.B.P. Herath, Secretary,
Ministry of Tourism and Lands

Mr. Krishantha Fernando,
General Manager – Sri Lanka Convention Bureau.

Ms. Malkanthi Welikala
Marketing Manager – Sri Lanka Convention Bureau

Sri Lanka Convention Bureau

Mailing Address 4th Floor, Hotel School Building, No 78, Galle Road, Colombo -03, Sri Lanka
Telephone (+94) 114 865 050  (+94) 112 440 002
Fax (+94) 112 472 985
Email mktslcb@srilanka.travel
Website https://meetinsrilanka.com