Led by Tourism Minister Sok Soken, the Cambodia Tourism Marketing and Promotion Board (CTB) consists of representatives from eight public institutions and seven private sectors who hold significant roles in tourism.
The CTB, with its diverse composition of 15 institutions, reflects a comprehensive approach and full participation in strengthening partnerships and cooperation between the public and private sectors. This inclusive structure aims to jointly promote the attractiveness and competitiveness of Cambodia, making everyone feel part of the journey.
The CTB is committed to finding holistic solutions to the challenges in the tourism sector. This dedication reassures the audience of the board’s proactive approach and its determination to achieve specific developmental objectives.
It said the CTB would act as a responsive platform to enable the private sector to fully collaborate with the royal government in accordance with the principle of “think together, act together, and take responsibility together,” both in funding and technical and conceptual contributions, to promote the development of Cambodia’s tourism sector.
The launch of the CTB is a significant step towards realizing the government’s vision of turning Cambodia into a leading and vibrant tourism destination. This achievement instills hope and optimism in the audience about the future of Cambodia’s tourism sector.
Tourism is one of the four pillars supporting Cambodia’s economy, along with garment, footwear, and travel goods exports, agriculture, construction, and real estate.
According to the Ministry of Tourism, the Southeast Asian country received 2.11 million international tourists in the first four months of 2024, up more than 22 percent from 1.72 million in the same period last year.
The three largest sources of international tourist arrivals to Cambodia during the January-April period this year were Thailand, Vietnam, and China. Xinhua
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