TAT promotes “Your Stories Never End” in Hidden Gems Cities through Insta360 X4

“Your Stories Never End”

Asia-based influencers captured and share incredible travel experiences in Bangkok, Trang, and Ubon Ratchathani.

The Tourism Authority of Thailand (TAT) is leveraging the “Amazing Thailand: Your Stories Never End” communication concept to promote Hidden Gems destinations through the lens of the latest 8K 360º action camera Insta360 X4.

TAT in collaboration with Insta360, the leading 360-degree action camera company, recently brought 16 renowned content creators from Taiwan, Hong Kong, Japan, South Korea, Malaysia, and the Philippines on a bespoke trip to explore amazing attractions and unique culture in Trang and Ubon Ratchathani.

Insta360 elevated this story-rich travel experience by empowering influencers to share their amazing adventures and promote these unique destinations, using Insta360 X4 to capture quality 360º videos that immerse viewers in the journey, capturing every angle in clear, sharp detail.

The influencers first gathered in Bangkok on 18 July to immerse themselves in unique travel experiences including wearing traditional Thai period costume, visiting Wat Arun and savouring gourmet Thai dishes from Michelin-rated restaurants on the Thai Bus Food Tour.

From 19-21 July, there were divided into two groups. One travelled to the South to explore the enchanting natural attractions, local culture, and delectable local delicacies of Trang. Another went to the Northeast, or Isan, for the internationally renowned annual Candle Festival and the exceptional cultural, musical and culinary traditions of Ubon Ratchathani.

Their journey with the hashtag #360Thailand can be viewed on Instagram, Facebook, TikTok, and YouTube, via: @pierreliupei, @lilianwang_tw, @oliver_travel_, @hoon2trip, @jwvid, @maimaidesuyan, @knt__films, @torres_pit, @timmy727, @iwalkutake, @yenchingsu, @zarckaroo, @klayheng, @justtravel.official, @akifromjapan, and @annegumiran.