AIME ANNOUNCES NEW KNOWLEDGE PROGRAM ADVISORY COMMITTEE AND 2025 THEME: ‘WE MATTER!’

The Asia Pacific Incentives and Meetings Event (AIME) has today announced details of its highly anticipated Knowledge Program for the 2025 event to be held at Melbourne Convention and Exhibition Centre (MCEC) in Australia in February.

The theme for 2025, “We Matter!” seeks to highlight and celebrate the global business events industry as a powerful catalyst for economic growth.

Hosted and curated by BEAM Founder El Kwang, the Knowledge Program will launch AIME on 10 February 2025, with keynote speakers from AIME’s speaker bureau partners, along with industry business leaders and renowned professionals who will address 1600 global event professionals attending the first day of AIME 2025.

Guiding the development of the Knowledge Program topics and speakers under the 2025 theme is the Knowledge Program Advisory Committee, which consists of eight leaders from the Asia Pacific meetings and events industry, who together guide the curation of the Knowledge Program.

The Advisory Committee collaborates to produce a Knowledge Program that sparks interest, stirs debate and engages all areas of the events industry.

The 2025 Advisory Committee comprises: Head of Events & Connections, Workplace Experience at Atlassian Paul Boustani; Charter Hall Events Manager Ashleigh Cooper; MCI Australia Account Director Maggie Diasinos; and Events Travel Asia Group Founder and CEO Max Jantasuwan.

Joining them are Business Events Strategist at Think Event By Think Tank Productions Ronald Lim; ICMS CEO Sarah Markey-Hamm; Australian Dental Industry Association Director of Events Denise Sorrell and Felicity Zadro, Founder and Managing Director of Zadro.

Kwang says this year’s theme is set to again ignite powerful conversations and foster valuable learning opportunities.

“As the program takes shape with the theme We Matter!, we are filled with optimism and anticipation for the outstanding speaker contributions that will emerge in the coming months. Together, we are creating a platform that not only reflects our collective strength but also propels our industry forward with purpose and confidence,” he says.

AIME Event Director Silke Calder says feedback from the business events community is that the Knowledge Program has become an integral part of the AIME experience.

“We are thrilled to once again collaborate with El Kwang and his talented content curators at BEAM, who have brought together this year’s esteemed content advisory committee of industry leaders,” she says.

“My team and I are profoundly grateful to share a vision of delivering meaningful content with such distinguished experts, all made possible by the generosity of our partners.”

The Knowledge Program is a ticketed event for Hosted Buyers, Hosted Media and Exhibitors. Visitor Buyers may purchase an upgrade to attend this program.

Held at the Melbourne Convention and Exhibition Centre (MCEC), AIME 2025 will have an expanded footprint accommodating more than 600 exhibitors, 650 hosted buyers and the 20,000 meetings that are set to take place on the showfloor.

AIME connects international and local buyers with world-class exhibitors from Asia Pacific and around the world. Next year’s three-day event will be held 10-12 February. In 2025 for the first time, the global exhibitions association UFI will co-locate its 2025 Asia-Pacific Conference with AIME at MCEC, with its event to follow AIME on 13-14 February 2025.

AIME 2025 Knowledge Program speaker Expressions of Interest are now open.

Get more information on the Knowledge program 2025 Advisory Committee.