Sunshine Moments launched today and encourages holiday-makers to visit the Sunshine Coast to find their own 'Sunshine Moment' that will leave them beaming from the inside out.
In a world first the campaign ad was filmed using solar power in nine locations across the Sunshine Coast, with a portable 5kw solar generator attached to the film crew's production vehicle powering everything from their cameras to laptops, battery chargers and even hair dryers.
The film crew and local talent involved in the shoot also took steps to travel sustainably across the destination, with VSC working through the companies EarthCheck and Reforest to remove any emissions generated from aspects of the production that were not able to be solar powered.
Visit Sunshine Coast CEO Matt Stoeckel said to make the campaign even sweeter, Sunshine Moments launched with a range of mid-week and early bird deals with savings of up to 20 per cent on accommodation up for grabs.
“A Sunshine Moment is different for everyone, but one thing they all have in common is that you're guaranteed to find yours here on the Sunshine Coast,” Mr Stoeckel said.
“On the Sunshine Coast we're not just sunny by name but sunny by nature, and the campaign invites travellers to come and find their sunshine moment here on the Coast.
“With some great deals on offer, holiday makers will be finding their Sunshine Moment in no time at all.
“To make it even easier, we've come up with a quiz for holiday makers to find out exactly where on the Sunshine Coast they should visit to find their next Sunshine Moment.
“Whether you're looking to have a beachside escape or explore the pristine rainforests and ancient mountains of our Hinterland, there's something for everyone on the Sunshine Coast.”
The decision to film the ad using sunshine from the Sunshine Coast reflected the sustainability credentials of the destination.
“We have some incredible examples of eco tourism operators on the Sunshine Coast, which will feature through our Sunshine Moments campaign that we know will really appeal to likeminded travellers.”
Some of the epic deals on offer as part of Sunshine Moments include:
SAVE! $100 on Craft Beer Tours
A talented group of craft beer sommeliers have been quietly brewing up something special on the Sunshine Coast. Over the past few years, the region has grown from a handful of craft breweries to more than 21, earning the region the title of Australia's Craft Beer Capital. Next time you visit, go behind the scenes and meet the makers with Sunshine Coast Craft Beer Tours. Hop from brewery-to-brewery hearing stories of how local brewers and growers work together to go paddock to pint, while tucking into some seriously good food along the way. To save $100 on your own private tour, visit: www.visitsunshinecoast.com/deal/DE0018669/100-off-private-tour-bookingsSAVE! 20% with adults at kids' prices at the Treetop Challenge
Suspended high in the tree canopy in a pocket of sub-tropical rainforest on the Sunshine Coast is one of Australia's biggest challenges – the Treetop Challenge that is. Reaching heights of up to 25 metres above the rainforest floor, feel the wind whip through our hair as you take on rope obstacles, flying foxes and ziplines. Heights not your thing? Maybe the view of dappled sunlight pouring through the rainforest trees will entice you because trust us, the view alone is worth it. Save 20% with adult entry at kids' prices here: www.visitsunshinecoast.com/deal/DE0018602/adults-at-kids-prices
SAVE! Book two and bring a friend for FREE on Oceanview Helicopters
There's no better way to take in the immense beauty of the Sunshine Coast landscape than by air. Cast your gaze over sparkling coastlines and ancient volcanic peaks, the vivid blue of the ocean melting into the lush green of the Hinterland. Oceanview Helicopters' Coastal Explorer tour takes you from the Sunshine Coast's southern belle – Caloundra – north along the coastline to Point Cartwright which overlooks the iconic Mooloolaba Beach. Book for two, and bring a friend for free, here: www.visitsunshinecoast.com/deal/DE0018768/coastal-explorer-3rd-person-flys-for-free
SAVE! Get up to two FREE nights at Element on Coolum Beach
Remember holidays of past when the days melted by in a blur of beach days, bike rides and casting a line, and the most difficult decision you had to make all day was what ice cream flavour to choose? Those days are far from over in Coolum, where life's simple pleasures take centre stage. Soak it all in with a stay at Element on Coolum, which was voted 7th in the Best Hotel in Australia category in the 2022 TripAdvisor Travellers' Choice Awards. Located opposite the beach and with restaurants, boutique stores (and ice creameries!) located on your doorstep, this holiday is one Sunshine Moment waiting to happen. Book three nights or more and get up to two bonus nights in November 2022 and February and May 2023 here: www.visitsunshinecoast.com/deal/DE0018844/midweek-moments-free-nights
SAVE! 20% when you stay two nights at Ramada by Wyndham Marcoola Beach
If rolling out of bed and into the rolling surf sounds like your kind of bliss, you might find your next Sunshine Moment with a stay at Ramada by Wyndham Marcoola Beach. With direct beach access to a patrolled stretch of sand favoured by locals, you'll feel right at home with the option of a hotel room or one-, two-, or three-bedroom condo-style suite. With the gentle sound of the ocean lulling you to sleep, it's the kind of holiday dreams are made of. Save up to 20% when you book two nights or more mid-week. Visit: www.visitsunshinecoast.com/deal/DE0018527/stay-mid-week-and-save-20-offTo grab your own mid-week or early bird deal and to find your next Sunshine Moment, head to https://visitsc.au/sunshinemoments.
Photo + video assets
https://visitsunshinecoast.mediavalet.com/galleries/f063900c-d203-444a-a18c-1bb1277f999d_941c88a6-79e3-464e-b186-ed258a78f201-ExternalUserVIDEO: Sunshine Moments TVC https://youtu.be/vooZqLkRXp8
VIDEO: Behind the Scenes of Sunshine Moments https://youtu.be/laRrno9RntY
Website: https://www.visitsunshinecoast.com.au
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