Destination Greater Victoria launches fall 2022 marketing campaign

As the Greater Victoria visitor economy continues to recover from the impacts of the COVID-19 pandemic, Destination Greater Victoria is launching its fall 2022 marketing campaign to continue the positive momentum generated from the successful spring/summer 2022 marketing campaign.

Running from September 6 – December 4, 2022, Destination Greater Victoria is investing over $350,000 to attract short-term leisure travellers. The marketing campaign will emphasize Greater Victoria's unique selling propositions, including its mild climate, one-of-a-kind draws, and culinary scene. Primary campaign markets are Vancouver and the Lower Mainland, Calgary, Toronto, Seattle, and San Francisco. The campaign will utilize social media channels, blogs, paid digital advertising, and television. Building on the previous campaign, while incorporating seasonal elements, Greater Victoria will be positioned as a “world apart” – an island destination with a unique style where visitors can be themselves.

International travel has resumed and is an option for many travellers. In a competitive marketplace Destination Greater Victoria is promoting Greater Victoria as an appealing, alluring destination. This campaign will create an emotive connection to Greater Victoria by highlighting the destination's iconic attractions and grassroots connections to local food producers during the harvest season. Many businesses are still recovering from the effects of the COVID-19 pandemic. Fall shoulder season business will help recovery efforts for many small businesses. Destination Greater Victoria also recognizes its partnership with the Victoria Hotel Destination Marketing Association and is grateful for their support of the fall 2022 marketing campaign.

Quotes:

“Fall is wonderful time to visit Greater Victoria. The hustle and bustle of the summer months have passed, but the mild weather means visitors can continue to enjoy many outdoor activities. When you are done your hike or round of golf, you can finish your day at one of our amazing restaurants and have a meal with fresh, local ingredients. Our members are eager to welcome visitors this fall. Guests in our destination will leave with unforgettable memories and a sense of rejuvenation.” – Paul Nursey, CEO – Destination Greater Victoria.

“The COVID-19 pandemic created so many difficulties for Destination Greater Victoria members and the local business community. The strong summer visitation has meant much needed revenue, but recovery is ongoing and not fully complete. The fall campaign will build on our success from the summer, helping to create steady visitation for the benefit of our hotels, restaurants, and attractions.” – Darlene Hollstein, Chair – Destination Greater Victoria

Destination Greater Victoria (Greater Victoria Visitors and Convention Bureau) is our region's official, not-for-profit destination marketing organization working in partnership with nearly 1,000 businesses and municipalities in Greater Victoria.

*Website: https://www.tourismvictoria.com