Early rate ends this week for The Business of Events

Whether you're responsible for your company's revenue growth, you've got KPIs to meet or you're looking for new ways to make your events stand out, The Business of Events has the answer for you.

If you’re involved in the business of events, whether this be cultural, sporting, corporate or major events and are from a venue, hotel, association, bureau or planning agency, this is the ultimate forum. You’ll uncover global trends, go behind the scenes with experts, identify new business opportunities and keep your audiences engaged.

Early rate ends this week, so book today to receive the maximum discount. Further savings also available when 5 or more tickets are booked.

Game on down under – The Invictus Games story

Join us as Patrick tells the story of the Invictus Games, from the early stages of planning, winning the bid, to the planning and delivery of the Games. He will discuss the challenges of the rapid scale up and scale down of the organising committee as well as the longer term impact of the Games. Hear how Richard leads teams to deliver highly complex programmes involving many different nations and multiple stakeholders.
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Economic growth - A look at the bigger picture

Craig James, Chief Economist, Commsec will look at the Australian economy and provide insights into the industrys economic future along with growth opportunities that remain unlocked. With over 38 years experience in banking, finance and journalism, Craig has a knack for making economics user friendly. He graces our screens daily with multiple TV crosses as well as ad hoc radio and newspaper interviews.
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From the White House to your House

Drawing on her experience, Laura Schwartz, will share her years of lessons learnt, delving into how cultural sensitivities, cross-border politics and conflicting stakeholder interests impact the design of an event. She'll share her ‘insider tricks’ from leading the Presidential Inauguration, state dinners, press conferences, NATO’s 50th anniversary and more.

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How to attract and retain sponsors and partners?

Does your business have trouble attracting and retaining sponsors and partners? Does your role encompass sales focused KPI's? In this practical session, Richard will discuss business development techniques to help you attract and retain sponsors and partners. Learn how to create real value for them and takeaway strategies for effective servicing and retention that ensure your brand is the one they continue to spend their budget with.
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Interview: How to realise the potential of the Chinese market

One of the big struggles for any company is finding new business and new opportunities for growth. This is especially true for Australian companies who are limited by a small national pool. For many, the key to growth is to look overseas. With a gargantuan population, a growing middle class and an average tourist who is a big spender, it makes sense to look to China.

However, moving into this market can prove difficult. We spoke with Helen Sawczak, National CEO of the Australia China Business Council to better understand how to get a foot in the door.
Read Full Interview Here

THE BUSINESS OF EVENTS REGISTRATION

Early Rates end this week.

The Business of Events is a new conference that will provide invaluable insight for your business to:

• Identify opportunities to increase the bottom line across areas within the sector
• Understand the plans of major events and what this means for business growth
• Capitalise on government strategies to attract international events

The Business of Events is designed for those with management positions who guide the development of their business – including event organisers and agencies, conference organisers, hotels, venues, airlines, bureaux and tech suppliers.

It’s for anyone with a stake in this vital industry.

Visit our website for more information www.thebusinessofevents.com.au

The Business of Events

PO Box 147, Ermington, NSW 1700
Ph: +61 2 9556 8880 | E: info@thebusinessofevents.com.au
The Business of Events is organised and developed by Exhibitions and Trade Fairs Pty Ltd