RUN, CHEN PEN BIN, RUN

Image: Chen Pen Bin. Credit: Craig Golding

Ultra-marathon champion Chen Pen Bin has been announced as the first Chinese ambassador for this weekend’s Blackmores Sydney Running Festival, to promote the event and encourage visitors to NSW.

China’s first international ultra-marathon champion, Chen Pen Bin, is famous for running 100 marathons in 100 consecutive days across nine provinces in China, and being the first Chinese runner to compete in an ultra-marathon on every continent.

Secured by the NSW Government’s tourism and major events agency, Destination NSW, the agreement with Chen Pen Bin will see Sydney and NSW promoted in the key inbound visitor market of mainland China.

Destination NSW Chief Executive Officer Sandra Chipchase said, “China is NSW’s largest inbound tourism market and we are delighted to see this iconic event showing our beautiful Harbour City to even more potential Chinese visitors.”

Find out more about the Sydney Running Festival.