Ocean Medallion is a new enhanced cruise holiday experience that uses a wearable device – powered by a first-of-its-kind interactive technology platform - to enable a level of service and personalisation never before considered possible.
P&O Cruises will offer its own unique Ocean Medallion enabled guest experiences in a way that makes it even easier to offer great value holidays to like-minded Aussies who want to celebrate good times with the home-grown brand.
The technology, which is expected to be a game-changer for the guest experience, will be launched first on Princess Cruises later this year on Regal Princess in the Caribbean, followed by five additional ships in 2018 including the 2600-guest Golden Princess in Australia. Additional Princess ships will be Ocean Medallion enabled in 2019 and 2020 including the larger 3000+ guest Ruby Princess which will replace Golden Princess in serving Princess guests in Australia.
Carnival Australia Executive Chairman Ann Sherry also announced that Carnival Cruise Line intends to increase its Australia operation to two ships sailing full-time in 2020.
Ms Sherry said the Corporation was strategically realigning the Australian business to ensure it was at the cutting edge of guest expectations and had solid foundations.
“Carnival’s commitment to this market and the decision to put P&O Cruises’ guests at the heart of industry innovation through Ocean Medallion is a mark of respect for the Australian consumer,” Ms Sherry said.
Key decisions are:
· Ocean Medallion-enabled Golden Princess will sail under the P&O Cruises brand from 2020.
· P&O Cruises’ fleet will be refreshed over time.
· Princess Cruises will replace Golden Princess with the larger 3000+ guest Ruby Princess which will be Ocean Medallion-enabled before her arrival, sailing alongside flagship Majestic Princess.
· Carnival Cruise Line intends to increase its Australia operation to two ships sailing full-time in 2020. The detailed deployment will be announced in May 2018. As part of the strategic realignment, Carnival Splendor will remain within Carnival Cruise Line’s global fleet.
“Seven of Carnival Corporation’s nine cruise brands sail in this market and we intend to further strengthen our leadership position,” Ms Sherry said.
“In fact, this is a year of milestones for our Australian business: P&O Cruises marks a staggering 85 years as the home-grown cruise line, Princess Cruises celebrates more than 40 years sailing in Australia while Carnival Cruise Line notches up its five year anniversary.
“Our brands have pioneered the growth of the industry and set the industry up for success, and today’s announcement is about taking deliberate and strategic steps for the future of the business. We are making sure our locally-based fleet is fit-for-purpose and is at the cutting edge of revolutionising the cruise experience for Australian guests.”
No comments:
Post a Comment