The rebrand comes after Managing Director, Leona Watson, recognised a shift in the way businesses operate that meant traditional team building activities no longer delivered the required outcomes. Therefore, Cheeky set about creating a new range of specially formulated events, designed to meet the emerging market – with a name change to match.
‘At Cheeky Food Events, we offer so much more than just team building. Over the last 13 years Cheeky has continued to enjoy strong growth as a result of our creative range of corporate cooking events combined with the endless professionalism of our team.
‘Our new brand represents our unique understanding of the business objective behind each corporate team event. From corporate wellness to business leadership, VIP and client entertainment and keynotes our events provide tailored team experiences for everyone from staff to conference or incentive delegates,’ said Ms Watson.
In addition to the new brand, Cheeky Food Events has restructured their product offering into eight effective Event Options: Team Development, Sales Energisers, Cheeky VIPs, Cheeky Fun, Cheeky Big Events, Cheeky Conferences, Master Cheeky Chef and Christmas Parties.
Each Event Option is fully scalable for groups of 7 to 700+ and is tailored to suit every objective, audience and location across Australia and the Asia-Pacific, from product launches, to conferences and CSR cook-ups.
‘It is a privilege to launch our new brand at AIME. This represents a new chapter for Cheeky Food Events as we continue to push the boundaries for innovative team cooking events and further consolidate our position as Australia’s favourite team cooking provider,’ concluded Ms Watson.
The new brand and website was managed by Zadro, a leading provider of integrated marketing and design within Australia’s meetings and events industry.
Cheeky Food Events’ new website:
Cheeky Food Events’ new website:
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