Visit Scotland – Bringing in The Weeding Bells

Welcome changes in the law, which will allow same-sex couples to wed in Scotland, not only significantly enhance social equalities but could also help further the country’s global reputation as a LGBTI (lesbian, gay, bisexual, transgender and intersex) friendly tourist destination, VisitScotland has said.

The first same-sex weddings took place on 31 Dec 2014. The national tourism organisation believes that the new legislation could see Scotland become a destination of choice for couples looking to get married, boosting tourism and presenting a new opportunity for the industry.

Scotland already has a considerable market in marriage tourism with almost a quarter of all marriages coming from couples who live outside the country A recent LGBTI travel study by VisitScotland revealed that on average 84% of respondents would consider visiting Scotland to get married.

The same research also found that over three quarters (77%) of respondents consider Scotland to be a LGBTI friendly destination, while almost two-thirds (64%) of LGBTI visitors were regular or occasional visitors to Scotland.

Common factors for visiting include scenery, landscape and culture, as well as the friendliness of Scots. Interestingly, of those who had visited Scotland in the last year, 62% had enjoyed a rural/countryside/coastal break and 38% a city break which shows the significant potential of LGBTI tourism for organisations and businesses in both rural and urban settings.

However, when asked what Scotland could provide to ensure an even warmer welcome to LGBTI visitors in 2014 and beyond, many respondents suggested providing more and better information.

With that in mind, VisitScotland has refreshed its online offering to ensure LGBTI visitors have access to the latest information.

The opportunity around LGBTI tourism and same-sex marriage is clear and VisitScotland is keen to work with the industry to realise its potential, extending a warm welcome to LGBTI visitors from near and far.

Chris McCoy, VisitScotland Equality and Diversity Manager, said:
“As well as its scenery, landmarks and events, Scotland is famous for its warm welcome. Whilst the perception of being made to feel welcome in Scotland is quite high among LGBTI Scottish visitors, there is still room for improvement, particularly amongst visitors outside of the country.

“Through communication channels and ongoing work with the industry, VisitScotland is developing and enhancing the information that is available to LGBTI visitors both before and during their trip to ensure Scotland is viewed as a progressive, inclusive and safe place to visit. The recent change in legislation will be a vital part of this and provides considerable opportunities for Scotland to market to couples as a destination for same-sex marriage."