Thursday 29 January 2015

SYDNEY WINS HUGE INCENTIVE TRIP FOR CHINESE BUSINESS

Up to $50 million will be injected into Sydney’s tourism businesses and the NSW economy next year with the arrival of thousands of sales stars from around Asia.

Direct selling company Nu Skin recently chose Sydney as the preferred host destination for its Greater China success trip. The incentive will see its qualifying sales people travel to Sydney for a five-day program in April next year. Delegates are expected to travel from China, Taiwan, Hong Kong and Macau.

The Nu Skin Greater China Success Trip bid involved the commitment and collaborative efforts of Business Events Sydney (BESydney), Destination NSW, Tourism Australia, the Sydney Harbour Foreshore Authority and the Sydney Airport Corporation Limited.

The Chief Executive Officer of BESydney, Lyn Lewis-Smith, said the decision was the largest incentive win in BESydney’s 44-year history and one of the largest incentives to ever hit Australia’s shores. “It’s a milestone in the making,” she said.

“Sydney shines as a strategically-important destination for Asian corporates looking to reward, motivate and inspire their top sales people. The city is a firm favourite for Asian companies, and this win is testament to this.”

Destination NSW Chief Executive Sandra Chipchase said China was the number one inbound market for NSW and supporting BESydney’s efforts to win incentive groups from China was a central platform of Destination NSW’s China tourism strategy.

“The NSW Government aims to double overnight visitor expenditure by the year 2020 and events such as Nu Skin are central to delivering that result,” she said

“Destination NSW was delighted to make a major commitment to Sydney’s bid to secure this record breaking event for NSW.”

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