Now, Destination Canada is offering a refreshing alternative. In partnership with Canadian icon Pamela Anderson, the tourism organisation has launched Resolution Reset, a new campaign inviting Americans to rethink the way they approach New Year intentions. Instead of chasing strict routines and impossible standards, the campaign encourages people to focus on what they truly want to feel in 2026 and discover how Canada can help bring that intention to life.
A New Kind of New Year: From Self-Optimisation to Self-Reconnection
Resolution Reset challenges the traditional “New Year, New You” narrative and replaces it with something more grounded. The campaign speaks to a growing sense of fatigue around constant self-improvement and the pressure to always be doing more, achieving more, and becoming more.Rather than pushing perfection, Resolution Reset focuses on restoration. It reframes resolutions as intentions, the deeper reasons behind the goals people set. It’s a subtle shift, but one that feels far more sustainable, especially in a world that moves too fast and rarely allows space to pause.
Canada is positioned as the ideal setting for that reset. With its wide-open landscapes, welcoming communities and unpretentious way of life, it offers travellers the breathing room to slow down and reconnect with what matters.
Pamela Anderson and Canada: A Sanctuary for Presence and Calm
Pamela Anderson brings authenticity to the campaign because her connection to Canada is personal. Living in Canada, she has embraced a quieter lifestyle built around presence, simplicity and connection. Her message is not about transformation through pressure, but fulfilment through returning to yourself.“I've learned I don't need a 'new' version of myself to feel fulfilled; the real magic comes from returning to who you are,” Anderson said. “Canada is my sanctuary. It has always been the place where I can reset, find calm, and feel grounded. I'm grateful for the chance to encourage others to discover Canada and experience their own reconnection with what's true for them.”
It’s a powerful statement because it reflects what many travellers are seeking now. Not a holiday that feels like another checklist, but an experience that restores energy, perspective and peace of mind.
What a Resolution Reset Looks Like Across Canada
The campaign highlights how common modern intentions can feel more achievable when they’re connected to meaningful travel experiences rather than rigid rules.For those hoping to scroll less, the reset could look like trading screen time for shared moments. That might mean lingering over a long meal in Montréal or Toronto, walking along a beach or through gardens on Vancouver Island, or enjoying live music in Atlantic Canada instead of refreshing a feed.
For travellers craving better sleep, it could mean quiet nights under the stars in one of Canada’s Dark Sky Preserves, where the stillness of the landscape makes it easier to unwind naturally.
For anyone wanting to move more, the campaign offers a gentler approach. Instead of forcing a gym routine, movement becomes part of discovery. Walking historic neighbourhoods, paddling calm waters, exploring nature trails and simply moving through Canada at a human pace.
This is travel as wellbeing, not travel as performance.
How to Enter: Submit Your 2026 Intention for a Chance to Win
Resolution Reset invites Americans to submit their 2026 intentions for a chance to win a custom Canadian getaway. The campaign is designed to help travellers connect their intention to a real, personalised itinerary across Canada.Five winners will receive a Resolution Reset in Canada curated by Entrée Canada, a boutique travel company known for creating tailor-made journeys. Winners will work with Entrée Canada to craft an itinerary that reflects their intention, supported by Canada’s natural beauty and welcoming spirit.
Full details, eligibility requirements, and terms and conditions are available via the official campaign websites, including ResolutionReset.com and AResolutionReset.com.
Why This Campaign Matters Now
Resolution Reset taps into a bigger shift in the way people want to travel. More travellers are prioritising meaningful experiences, emotional wellness and slower journeys over packed itineraries and constant stimulation.Gloria Loree, Senior Vice President of Marketing Strategy and Chief Marketing Officer at Destination Canada, explains the purpose clearly: the campaign is about giving people permission to slow down, reconnect with the “why” behind change, and explore a destination that supports that kind of mindset.
With Pamela Anderson as the face of the campaign, Destination Canada is presenting a version of travel that feels calm, honest and deeply relevant to modern life.
Canada, in this story, isn’t a place to become someone else. It’s a place to remember who you already are.
Web contact details:
https://www.destinationcanada.com
https://www.canadanaturally.com
https://resolutionreset.com
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
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