Beyond the Haka: The All Blacks Experience Brings World-Class Storytelling to AIME 2026

All Blacks Experience

Melbourne is set to feel the energy of Aotearoa New Zealand in a way few business events ever do, with the All Blacks Experience confirmed as a major immersive activation at AIME 2026. In partnership with Tourism New Zealand, this powerful on-floor showcase will bring together sport, culture and elite performance storytelling, giving attendees a rare opportunity to experience one of the world’s most iconic team environments up close.

This is not just a photo moment or a crowd-pleaser. It’s a masterclass in experience design, where every detail has purpose, every element carries meaning, and the emotional impact lasts long after the show floor lights dim.

 

The All Blacks Experience is Coming to AIME 2026

In collaboration with Tourism New Zealand, the All Blacks Experience will appear at AIME 2026 as an immersive activation designed to inspire, engage and connect. Featuring former All Blacks Ian Jones and Josh Kronfeld, alongside Black Fern Monalisa Codling, this activation brings the human story behind excellence into the heart of Asia Pacific’s leading business events trade show.

Attendees can expect an unforgettable connection to New Zealand’s sporting and cultural heritage, with a focus on what makes the All Blacks legacy so enduring. The intensity, pride and unity that the team represents has always been more than sport, and at AIME 2026, that message will be felt in a way that’s immediate and memorable.

 

Feel the Power of the Haka and the Emotion Behind the Moment

All Blacks

For many people, the haka is the most recognisable expression of the All Blacks brand. It’s powerful, it’s intense, and it commands attention. But what makes it truly unforgettable is not simply what you see, it’s what you feel.

At AIME 2026, attendees will be able to experience that emotional force first-hand through the All Blacks Experience activation. It’s a reminder that the most impactful moments in events are not created by scale alone, but by authenticity, purpose and cultural depth.

This is New Zealand storytelling at its strongest, delivered through movement, meaning and presence.

 

Ian Jones and the Real All Blacks Story: It’s Not Just About the Wins

You might think you know the All Blacks story. The trophies, the records, the global reputation.

But Ian Jones reminds us it’s not just about the wins. It’s about the way an environment is designed to shape behaviour, connection and performance.

That is the deeper lesson the All Blacks Experience brings to AIME 2026. Behind every great team is a culture built deliberately. Behind every unforgettable moment is a framework that makes excellence repeatable. The All Blacks are not simply successful because they are talented, they are successful because their environment is engineered to bring out the best in people.

For business events professionals, that is where the real inspiration begins.

 

World-Class Experience Design in Action

This is world-class experience design in action. From the changing rooms to the haka, every detail is intentional and built to create meaning and memory, not just moments.

For anyone working in events, sport, or brand experience, the All Blacks Experience offers a powerful reminder that what audiences remember most is how you make them feel. The smallest decisions in design, language, ritual, lighting, sound, pacing and storytelling can influence the biggest outcomes.

It’s a blueprint for creating:

• Stronger delegate engagement
• More emotional event storytelling
• Higher-impact brand activations
• Deeper cultural connection
• More memorable incentive travel experiences

In a trade show environment where attention is constantly being pulled in every direction, the ability to create genuine focus and emotional resonance is a competitive advantage.

 

Why the All Blacks Experience Matters for AIME Attendees

AIME 2026 is the meeting place for the business events industry across Asia Pacific, and it continues to evolve into something more than a traditional trade show. Activations like the All Blacks Experience demonstrate what the industry is moving toward, immersive, purposeful, people-first experiences that spark ideas and shift expectations.

Whether you’re attending AIME as a buyer, exhibitor, planner or supplier, this activation is a must-see for anyone interested in:

• Experience-led event strategy
• Culture-driven brand storytelling
• Leadership and performance environments
• New destination inspiration for incentive travel
• Creating moments that become lasting memories

Tourism New Zealand’s involvement also reinforces the destination’s strength as a premium business events and incentive travel choice, where cultural authenticity and world-class experiences can be woven into every itinerary.

AIME (Asia Pacific Incentives and Meetings Event)
Website: https://aime.com.au/

Tourism New Zealand
Website: https://www.newzealand.com/

All Blacks Experience
Website: https://www.experienceallblacks.com/

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