For ICCA members travelling to Melbourne for AIME 2026, this exclusive event offers a rare opportunity to sharpen bidding knowledge, learn from real-world association business outcomes, and strengthen the strategies that win major conferences and events.
Why AIME 2026 Matters for Business Events Travel
AIME is widely recognised as Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with the suppliers who power the industry, from destinations and venues to event technology and experience providers.In 2026, AIME will facilitate an impressive 20,000 meetings between exhibitors and buyers, reinforcing the event’s role as a serious business generator, not just a networking opportunity. What makes AIME especially relevant for international and interstate travellers is its focus on meeting quality, driven by a seamless blend of human expertise and cutting-edge artificial intelligence that accurately matches buyers with exhibitors.
The impact is substantial. AIME 2025 generated an estimated $400 million of business between exhibitors and buyers, demonstrating just how valuable these connections can be for organisations seeking tangible outcomes.
Inside the ICCA Regional Business Exchange at AIME
Hosted at the Melbourne Convention and Exhibition Centre (MCEC), ICCA’s Regional Business Exchange and Bid Workshop is designed for ICCA members who want to go deeper than the surface-level conversations of a traditional trade show.This is a unique, confidential session where ICCA members present and analyse real association bids, including both wins and losses. The purpose is practical and collaborative: to help members learn faster, improve bid strategy, and win smarter.
Unlike generic presentations, the session focuses on real outcomes, honest insights, and peer-to-peer learning, making it one of the most valuable professional development opportunities in the lead-up to AIME.
A Practical Advantage for Event Planners and Bid Teams
For anyone involved in association conference bidding, destination marketing, venue sales, or business event strategy, this workshop is a strong reason to arrive in Melbourne early.Understanding why a bid succeeded or failed can reshape how future submissions are built, how stakeholder relationships are managed, and how a destination’s strengths are positioned. The workshop creates space for strategic discussion, fresh perspectives, and the kind of learning that rarely happens in open forums.
It’s also an ideal way to build momentum before the AIME trade show begins, setting a confident tone for the days ahead.
ICCA Regional Business Exchange and Bid Workshop
- Date: Sunday 8 February 2026
- Time: 14:00 – 17:30
- Venue: Melbourne Convention and Exhibition Centre (MCEC), Melbourne
All ICCA members attending AIME 2026 can participate and must each bring a lead that is pre-qualified by ICCA.
Plan Your Melbourne Arrival for AIME 2026
For business event professionals, Melbourne offers the perfect setting to combine professional development with world-class hospitality, dining, arts and culture. Arriving ahead of the main AIME trade show allows visitors to maximise their time, attend specialist sessions like the ICCA Business Exchange, and step into the week already connected and informed.If AIME 2026 is on your calendar, Sunday 8 February could be the most strategically valuable start to your week.
AIME (Asia Pacific Incentives and Meetings Event)
Event location: Melbourne Convention and Exhibition Centre (MCEC), Melbourne
Website: https://aime.com.au/
ICCA (International Congress and Convention Association)
Website: https://www.iccaworld.org/
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