AIME 2026: Celebrate 30 Years of MCEC With Bubble Tea, Cocktails and a Birthday Happy Hour

Melbourne Convention and Exhibition Centre (MCEC)

Melbourne knows how to host a world-class event, and in 2026, one of the city’s most iconic venues is celebrating a major milestone. This year marks 30 years of the Melbourne Convention and Exhibition Centre (MCEC), a venue that has helped shape Australia’s business events landscape since opening in 1996.

Over three decades, MCEC has hosted more than 20,000 events and welcomed millions of delegates from around the world. From global congresses in health, science and policy to major industry showcases and landmark conversations, MCEC continues to deliver experiences that move industries forward and connect people with purpose.

At AIME 2026, the celebrations come to life with a stand visit that promises more than brochures and business cards, with bubble tea, cocktails, and a birthday happy hour designed to bring the industry together in true Melbourne style.

30 Years of MCEC: A Melbourne Venue With Global Impact

MCEC

Since 1996, MCEC has played a central role in Melbourne’s reputation as a leading destination for conferences, exhibitions and international business events. With decades of experience, the venue has supported events that influence policy, drive innovation, and create opportunities across countless sectors.

For event planners, associations, exhibitors and incentive organisers attending AIME 2026, this anniversary is more than a celebration. It’s a reminder of the scale, capability and expertise that sits behind one of the Southern Hemisphere’s most significant event venues.

Visit the MCEC Team at AIME 2026: Stand C54

AIME is the perfect time to connect with venues, suppliers and destinations that can elevate your next event, and the MCEC team will be ready to welcome visitors at stand C54.

If you’re exploring Melbourne for an upcoming conference, corporate gathering, gala dinner or exhibition, this is your chance to discover how MCEC can amplify your event. Whether your priority is flexible space, premium catering, seamless logistics or an unforgettable delegate experience, a quick conversation here could be the beginning of your next big event success story.

A Sweet Start: Bubble Tea Served at Stand C54

bubble tea line-up

There’s no better way to begin a busy day on the AIME floor than with a refreshing drink in hand. At stand C54, the MCEC team will be serving a bubble tea line-up that’s as fun as it is energising.

Visitors can enjoy brown sugar milk tea, mango and passionfruit tea, and grape tea, a sweet start that sets the tone for productive meetings and a packed schedule of networking.

Afternoon Fun: Cocktails on Tap for Better Conversations

As the day rolls on, MCEC’s stand experience shifts into something a little more celebratory. Expect Spicy Margarita and Blood Orange Americano cocktails on tap, a stylish way to keep conversations flowing and encourage visitors to stay a little longer.

It’s the kind of thoughtful hospitality that reflects Melbourne’s events culture, where the best business connections often happen when the atmosphere feels relaxed, welcoming and social.

A Birthday Happy Hour at AIME 2026 You’ll Want in Your Diary

Happy Hour

A 30th birthday deserves a proper toast, and MCEC is marking the moment with a happy hour celebration at AIME 2026.

When: Tuesday 10 February
Time: 4:30pm to 5:30pm
Where: Stand C54

Guests can enjoy a house-made cake created by MCEC’s award-winning pastry chefs, with champagne flowing to celebrate three decades of unforgettable events.

If you’re attending AIME 2026, this is one networking moment you won’t want to miss, bringing together industry professionals in a lively setting with a genuine milestone to celebrate.

Ahead of AIME 2026: Discover What’s Possible at MCEC

MCEC

For planners looking beyond the trade show floor, MCEC is encouraging organisers to explore what their event could be, with solutions designed to make planning simpler, more cost-effective and more impactful.

With Melbourne continuing to attract major conferences and global business gatherings, MCEC remains a key venue for those wanting strong delegate appeal, professional delivery, and a location that supports both business and leisure travel.

Limited-Time Offer: Save 30% in MCEC’s Clarendon Precinct

To celebrate 30 years, MCEC is offering a limited-time opportunity for organisers wanting to secure their own connected corner of the venue.

For a limited time, enjoy:

• 30% off room hire in MCEC’s Clarendon precinct
• Chef-selected menus from $65 per person
• AV support
• A dedicated event planner
• One connected area designed to keep your event running smoothly

Terms and conditions apply, but for organisers seeking value without compromising quality, it’s an exciting reason to explore MCEC as a venue partner for 2026 and beyond.

Why MCEC Still Sets the Standard After 30 Years

MCEC

In an industry that never stops evolving, longevity matters, but so does relevance. MCEC’s 30-year milestone is a testament to its ability to grow with the needs of global events, deliver exceptional experiences, and continue attracting delegates from around the world.

At AIME 2026, the celebration at stand C54 offers the perfect blend of business and hospitality, from bubble tea to cocktails to birthday cake and champagne. It’s a reminder that in Melbourne, events are not just hosted, they’re crafted.

Web contact details:
Melbourne Convention and Exhibition Centre (MCEC): https://www.mcec.com.au/

AIME (Asia Pacific Incentives and Meetings Event): https://aime.com.au/

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