1. Noctourism: Stargazing Becomes the New Travel Trend
The allure of the night sky is capturing the imaginations of Australian travellers. Nearly two-thirds (57%) of Aussies are considering trips to dark sky destinations to immerse themselves in the wonders of the cosmos. Whether it's star-bathing under the vast sky (65%) or tracking constellations (49%), Australians are venturing into the darkness to experience a celestial connection with the world around them.
2. Passport to Immortality: Prioritising Wellbeing and Longevity
Wellbeing is becoming a central focus for Aussie travellers, with more than half (51%) of Australians expressing interest in longevity retreats. From health-focused holidays to mindfulness and self-care getaways, 2025 will see a rise in wellness tourism, as Aussies look to rejuvenate both body and mind while exploring new destinations.
3. AI = Alternative Itineraries: Technology Leads the Way
Artificial intelligence is becoming the ultimate travel companion. 61% of Australian travellers are now turning to technology to help them find authentic experiences and create unique itineraries. With the help of AI-powered recommendations and insights, travellers are unlocking a world of personalised adventures that reflect their own interests and preferences, making travel planning easier and more exciting than ever.
4. Multigen Megatrips: Spending Kids' Inheritance on Epic Adventures
The concept of "spending kids’ inheritance" is taking on a new meaning, as 53% of Aussies now prefer to invest their inheritance in once-in-a-lifetime family trips. Multigenerational holidays are on the rise, as families of all ages come together to create unforgettable memories. Whether it’s exploring remote corners of the world or enjoying luxurious beach resorts, the family vacation is evolving into a grand, multigenerational adventure.
5. Boyz II Zen: Bromances with a Focus on Personal Growth
Bromances are getting a transformative twist in 2025. More male travellers are seeking self-development and wellbeing on their trips, using travel as an opportunity to unplug from the stresses of daily life (24%) and pursue personal growth (25%). The rise of "Bro-cations" is helping men forge deeper connections with friends while focusing on health, mindfulness, and emotional well-being.
6. To Ageless Adventures: Baby Boomers Seek Thrills Off the Beaten Path
7. Neuroinclusive Navigation: Accessibility is Key
More than half (55%) of neurodivergent Australians have had negative experiences while travelling in the past. As a result, 2025 will see a growing demand for more inclusive and accessible travel services. Travellers with neurodivergent needs are seeking destinations and experiences that cater to their specific requirements, ensuring that everyone can enjoy a stress-free, enjoyable trip.
8. Vintage Voyaging: Fashion-Forward Finds in International Op-Shops
Australians with a keen eye for fashion are increasingly turning to international op-shops (thrift stores) to score unique, stylish finds. In fact, 27% of Aussies say they find better-quality items abroad, while 32% discover incredible bargains in second-hand shops during their travels. From vintage clothing to rare accessories, shopping at op-shops is fast becoming a travel trend for fashion lovers seeking one-of-a-kind pieces.
9. The Gate Escape: Airports as Destinations in Themselves
For some Aussie travellers, the airport itself has become part of the adventure. Around 24% of Aussies would choose to visit a destination simply because of its airport. With luxurious amenities, top-tier shopping, and unique experiences, airports are becoming a destination in their own right. Whether it’s exploring world-class art installations, dining at gourmet restaurants, or enjoying immersive cultural experiences, airports are now an integral part of the travel journey.
As we approach 2025, these travel trends signal a shift in how Australians are exploring the world. Whether it’s seeking the serenity of the stars, embarking on transformative journeys, or spending time with loved ones on a grand multigenerational trip, Aussie travellers are increasingly prioritising unique, meaningful experiences. So, if you’re looking to step out of your comfort zone and embrace new travel trends, 2025 is the year to do it!
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