New reef campaign launches around the world

Tourism Tropical North Queensland has launched the world-first 'Guardian of the Reef' platform, an initiative designed to empower travellers to make reef-positive travel choices and support the conservation of the magnificent world wonder that's right on our doorstep, the Great Barrier Reef.

The initiative was developed in collaboration with the Great Barrier Reef Marine Park Authority and Expedia Group who have worked together to create an interactive platform that blends science, environmental education, Indigenous wisdom and sustainable products, helping travellers understand the importance of reef conservation.

Participants who engage with educational content can earn exciting rewards, such as discounts on reef experiences through Expedia as well as the chance to win exclusive prizes, including a stay at Australia’s first underwater accommodation or a guided snorkel safari with a knowledgeable Master Reef Guide.

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