Rockhampton launches 'Stop, See, Stay on Your Next Family Vacay' campaign

Explore Rockhampton

Explore Rockhampton has launched their 2022 families destination marketing campaign, 'Stop, See, Stay on Your Next Family Vacay', targeting families living in QLD and NSW in the dreaming and planning phase of their summer family holiday.

Annually, families with children take 17 million trips across Australia, spending a total of $14.2 billion and producing 62.3 million visitor nights. Tourism Research Australia's latest Domestic Visitor Profile showed families prefer to travel to regional Australia over capital cities, with the majority of trips including only one destination and frequently coinciding with school holidays (Easter and Christmas in particular).

And having recently been listed as a finalist in the 2022 Queensland Top Tourism Town Awards, Rockhampton is more than ever on the radar of Australian families as a destination that caters towards their want for unique regional destinations, outdoor nature activities and authentic experiences.

The campaign includes paid and organic digital and print elements across Explore Rockhampton and 'Holidays With Kids' platforms and will run for approximately three months.

Whether you're looking for a relaxing getaway or an adrenaline-filled long weekend that will leave you crowned 'parents of the year', Australia's beef capital is a must to stop, see and stay on your next family vacay.

But where do you start?

Read Explore Rockhampton's 'Four Day Rockhampton Family Holiday Guide' and check out the campaign promotional video.

To find more to explore while you're in Rockhampton, visit www.explorerockhampton.com.au

Follow Explore Rockhampton on Facebook and Instagram for more travel inspiration.