The campaigns promote Sydney and NSW regions across various advertising platforms including print, digital display (website), custom web content on partner’s own site, EDMs to members, social media, radio and on-site branding.
Destination NSW’s domestic partnerships team has been working closely with key industry organisations to produce campaigns that inspire and stimulate bookings, encourage visitors explore Sydney and disperse throughout regional NSW, and drive overnight visitation.
Campaigns in market now and in the coming months include:
- Accor - showcasing Blue Mountains, Central Coast, Newcastle, Coffs Harbour, Albury, Kingscliff, Wollongong, Southern Highlands
- Helloworld/Viva Holidays - statewide with a focus on Byron Bay, Sydney, Port Stephens, Orange, Broken Hill, Coffs Harbour, Newcastle, Hunter Valley, Mudgee, Blue Mountains, Batemans Bay, Merimbula
- TripAdvisor - statewide
- Stayz NSW Road Trip Pledge Campaign - statewide (under the banner of Stayz #RoadtripPledge campaign)
- Luxury Escapes - Sydney, Port Stephens, Batemans Bay, Southern Highlands, The Tweed, Central Coast
- Kayak - Sydney, Southern Highlands, Snowy Mountains, Blue Mountains, Hunter Valley, Mid North Coast (Port Stephens, Coffs Harbour, Port Macquarie)
- Wotif - Blue Mountains, South Coast, Coffs Harbour, Orange
Wotif’s integrated campaign includes a ‘trip discovery’ consumer quiz where users answer questions about their preferred holiday type and it suggests one of the campaign destinations to learn more about and to book.
Destination NSW engages partners right across the travel distribution network and continues to develop new content and campaigns to provide customers with a comprehensive range of NSW travel options and reach as many potential holidaymakers as possible.
VisitNSW.com is the central point for Destination NSW’s own campaign activity, combining the latest information from operators, distribution partners and industry stakeholders and provides leads to industry.
Destination NSW
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