Destination NSW has secured more than 10 hours of exclusive NSW content on the national primetime lifestyle programs reaching more than 5.2 million viewers weekly to inspire potential travellers to plan a future NSW adventure.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the coverage was incredibly important for NSW communities.
“From Port Macquarie to Murrumbateman and Sydney to Stanwell Tops, Taste of Australia and The Living Room will showcase the spirit of our charming communities by highlighting the local legends and one-of-a-kind experiences that make NSW a must-visit destination,” Minister Ayres said.
Destination NSW CEO Steve Cox said the segments were secured as part of the Love NSW tourism recovery program.
“Our operators reported an increase in bookings, enquiries and social followers after recent coverage on primetime television, which is why Destination NSW is committed to securing these opportunities to drive return for our regions and industry,” Mr Cox said.
The content will commence tonight on The Living Room and continues tomorrow with Taste of Australia’s episode from Armidale and Tenterfield.
Other towns and regions profiled on the programs include:
- Taste of Australia (25 July to 24 October) featuring Port Macquarie, Taree, Myall Lake, Blue Mountains, the Hawkesbury, Sea Cliff Bridge, Illawarra, Berry, Gerringong, Young, Murrumbateman, Boorowa, the Murrumbidgee River, Wagga, Junee, Gundagai and Sydney
- The Living Room (24 July to 13 November) featuring Lismore and surrounds, Sea Cliff Bridge, Stanwell Tops, Ulladulla, Nowra, Kangaroo Valley, Broken Hill, Lake Macquarie and surrounds, Narrandera and surrounds, and Sofala and surrounds
Read the full media release.
Destination NSW
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