Friday 31 July 2020

NEW TRADE TOOLKIT TO PROMOTE NSW WINE EXPERIENCES

Destination NSW has released a new toolkit for travel trade to arm agents and partners with information and assets to promote NSW’s world-class wine tourism experiences.

Wine Regions of NSW - A Toolkit for the Travel Trade is a practical resource guide that includes six destination fact sheets and destination videos highlighting the key wine regions in NSW. NSW is home to 14 incredible wine regions, each with their own distinct personality, varying topography, grape varieties and signature experiences.

The toolkit aims to inspire, provide information about these regions and give travel agents and trade operators access to commissionable products to create unforgettable client itineraries.

The destination videos feature interviews with local heroes, winemakers and winery owners providing the remarkable and noteworthy insights about NSW wine regions.

The content has been produced in partnership with the NSW Wine Industry Association and celebrates the diverse, engaging and immersive experiences offered by the state’s wine tourism operators beyond traditional cellar door tastings.

Access the Wine Regions of NSW toolkit.

Destination NSW

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