Friday 24 April 2020

INSPIRATIONAL QUEENSLAND CONTENT

While global travel is on pause, as is TEQ's normal marketing activity, we continue to provide inspirational content in international and domestic markets to keep Queensland top of mind. We are also making the most of our spectacular and inspiring Queensland imagery to connect with social media users who are in isolation or feeling anxious during this time, sending them serenity and calm from Queensland.

Whitsundays' islands profiled

Leading Austrian travel magazine REISELUST published a four-page feature about island hopping via kayak through the Whitsundays courtesy of journalist Daniel Scherz who was hosted on a TEQ famil in 2019 in partnership with Tourism Whitsundays. The publication has a reach of 300,000.

Queensland tops WeChat posts
Queensland's Easter egg hunt to win a GoPro was amongst the top WeChat posts for tourism brands for the week of 4-10 April 2020 according to WeChat weekly rankings. WeChat is a Chinese multi-purpose messaging, social media and mobile payment app with over one billion monthly active users.

Virtual Queensland road trip
As people in Germany, Austria, Switzerland, France and Italy remain in lockdown or with restrictions due to COVID-19, TEQ launched a virtual road trip through Queensland via Facebook to generate positive content and inspire holiday planning for when it’s safe to travel again. More than 56,000 users engaged with 31 daily posts featuring a variety of Queensland experiences, from our islands and beaches, Indigenous experiences and the Great Barrier Reef to sailing adventures, amazing national parks and scenic Outback landscapes. The posts achieved an organic (non-paid) reach of more than 430,000 and have been supported by a digital advertising awareness campaign in-market.

NEW COVID-19 BUSINESS SUPPORT
Sifting through the wide range of news and support available to businesses in response to the COVID-19 pandemic can be overwhelming, so we’ve listed some new and updated resources:
Tourism and Events Queensland

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