Telling the reef's story

The Great Barrier Reef continues to rank highly as a desirable holiday destination in Queensland’s key international markets and is a significant driver of visitation to Queensland.

It is vital to continue to build a greater understanding of the biodiversity of this remarkable ecosystem – the very basis of its World Heritage listing – which is central to inspiring future visitors.

The scUber promotion aims to tell the story of the reef, showcasing the reef from angles rarely experienced by tourists and giving travellers a profound sense of awe to create new stories about the reef.

Read more about why this campaign has been launched