The event, owned and operated by IMG and sponsored by the NSW Government through its tourism and major events agency, Destination NSW, reinforces Sydney’s position as the fashion capital of Australia and provides established and emerging labels the chance to showcase their Resort Collections against the backdrop of the harbour city.
Destination NSW Chief Executive Officer Sandra Chipchase said the 2019 MBFWA schedule will put Sydney firmly in the spotlight among industry, media and the public.
“As the Strategic Sponsor of MBFWA, the NSW Government via Destination NSW is committed to position Sydney as the fashion capital of Australia and the creating opportunities for our local industry,” Ms. Chipchase said.
“It’s fantastic to see NSW-born, internationally renowned brands Alice McCall and Bec & Bridge return to the schedule among many outstanding labels. The line-up represents the best in the business while also providing a global platform for emerging talent, all of which will unfold with iconic Sydney as the backdrop.
“The fashion industry in NSW employs around 74,000 people and drives annual retail sales of $9.35 billion for the state’s economy. Further, NSW fashion is exported to countries including the United States, United Kingdom and UAE, proving that the industry generates income and exposure for the state. MBFWA and Mercedes-Benz Fashion Weekend Edition are invaluable platforms to support industry growth.
“A shining example is Bec & Bridge, the brainchild of two University of Technology Sydney graduates that has now expanded into the US market via a network of more than 500 global stockists including American department stores Saks Fifth Avenue and Neiman Marcus.
“Destination NSW is committed to working with MBFWA and MBFWE over the next three years to maximise opportunities for local designers through runways, events and The Suites showrooms on site at Carriageworks.”
No comments:
Post a Comment