NSW SEALS THE DEAL WITH CHINA EASTERN AIRLINES

Destination NSW CEO Sandra Chipchase and
 China Eastern Airlines Deputy General Manager of
Customer Committee Mr Liu Hao

NSW has struck its first Memorandum of Understanding (MoU) with one of China’s largest airlines to boost tourism to Sydney and regional NSW.

Minister for Tourism and Major Events Adam Marshall said China Eastern Airlines is responsible for a lucrative market share of inbound flights to Sydney and the new deal is set to grow the market even further.

“Our new deal with China Eastern Airlines is part of our aggressive strategy to make even bigger inroads into the China tourism market,” Mr Marshall said.

“Over the past five years, tourism from China to NSW has more than doubled – from 391,000 to 793,000 visitors while the amount they’ve spent has grown by 153 per cent, making these travellers our most lucrative tourism market worth $3.4 billion.

“The MoU will see investment in marketing campaigns, media familiarisations and new itineraries to drive visitation to Sydney and regional NSW from seven Chinese cities, including Shanghai, Beijing, Hangzhou, Nanjing, Xi’an, Wuhan and Kunming."