Sunday 27 January 2019

Business events deliver for economy

Queensland is flying high after a series of business event bid wins over the past three months, supported by TEQ's Business Events Acquisition and Leveraging Fund. Nine events have been secured or announced since October 2018, which are estimated to bring more than 9,000 delegates and more than $25 million in economic benefit to the state's economy. With business event visitors spending on average double that of a leisure visitor, these wins are particularly valuable for Queensland's tourism industry.

Amongst the events secured for the state, Cairns will host the 13th Congress of International Society for Plant Molecular Biology in 2021, and Brisbane will host both the Society for Freshwater Science Annual Meeting and the FIP World Congress of Pharmacy and Pharmaceutical Sciences in 2021.

In just over two months, 'QODE', a brand new business-to-business event supported by the Queensland Government through Tourism and Events Queensland (TEQ) and Brisbane City Council through Brisbane Marketing will kick off, bringing the world's best entrepreneurs and venture capitalists to the state.

The Business Events sector is vital to the state’s tourism economy because it brings high-yielding visitors, fosters knowledge sharing, continues the advancement of Queensland across a variety of industries and is a strong platform to showcase Queensland's unique tourism experiences, inspiring visitors to return with family and friends in the future.

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