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| Jonah Peretti |
For his Vivid Ideas discussion, Peretti will share his thoughts on the evolution of the media industry, as well as insights into creative endeavour in the digital age.
The digital mastermind has spent his career ignoring traditional notions of media. Instead, Peretti has focused on how audiences seek, share and engage with content. This approach has earned him the label ‘the web’s king of viral content’ according to Business Insider.
Destination NSW Chief Executive Officer and Executive Producer of Vivid Sydney Sandra Chipchase said, “A pioneer in his field, Jonah Peretti has played a key role in shaping digital publishing globally, and he will now share his insights and vision for the future at Vivid Ideas. This is a remarkable opportunity to hear from a global thought leader and we’re proud to welcome Jonah Peretti to this year’s dynamic Vivid Sydney program.”
On speaking in Australia for the first time at Vivid Ideas, Jonah Peretti said, “I’m thrilled to be coming to Sydney to participate in Vivid. Australia has been a major focus and priority for BuzzFeed since we launched our local edition in 2014, and I’m excited to be part of an event so focused on the exchange of creative ideas. Plus, I have avo toast for breakfast almost every day and I can’t wait to try the original.”
Jonah Peretti will speak on Sunday, 28 May at 1.30pm at City Recital Hall. Tickets are on sale now at vividsydney.com/ideas.
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