People travelling within WA will be encouraged to start their holiday by dropping into their nearest Accredited Visitor Centre as part of a new marketing campaign.
Starting from tomorrow, travellers hitting the road for their summer drive holidays will hear radio advertisements as they leave Perth promoting the value of stopping at a local Accredited Visitor Centre, where they can receive the best local knowledge on where to stay, what to do and where to eat.
The radio ads will be followed by television commercials screened in regional WA throughout January on the GWN7 network.
“By dropping into an Accredited Visitor Centre during their WA holiday, travellers can really make the most of their trip and have a great experience,” said Tourism Council WA CEO Evan Hall.
Accredited Visitor Centres can be identified by the “Golden i” logo, which is an italic and gold i on a blue background. “Visitor Centres are a fantastic source of local knowledge, with friendly and welcoming staff who can provide all the local secrets you might not find anywhere else,” Mr Hall said.
“Whether you're travelling with the kids or a group of friends, or embarking on the great grey nomad adventure, Visitor Centres are a fantastic place to start to get all the information you need.
“Research shows that 97 per cent of Visitor Centre users found their visit to the Centre valuable – an overwhelmingly positive endorsement of the local service on offer.”
Only Visitor Centres which have reached a certain standard can become accredited through Tourism Council WA and display the “Golden i” logo.
“When you stop into a Visitor Centre displaying the Golden i, you can be assured you will receive expert local advice on attractions, events, retail outlets, local services, accommodation and tours,” Mr Hall said.
“You'll also be able to access information on road conditions and transport options, get maps and visitor safety information, and access services including toilets and local merchandise.”
To find Accredited Visitor Centres, visit www.visitorcentreswa.com.au. The Visitor Centres WA television advert can be seen here: https://www.youtube.com/watch?v=aM8cfO5cgi4&feature=youtu.be
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