“We pivoted our strategy last year to more directly focus on millennials and Gen X, and Red Bull is not only speaking to the same audience, but they have a unique capability to highlight the active lifestyle which is so synonymous with L.A.,” said Don Skeoch, chief marketing officer for Discover Los Angeles. “Visitors find a wealth of choice here, with year-round options ranging from biking in the Santa Monica mountains to stand-up paddling in the Pacific. Red Bull harnessed their athletes to bring these experiences to life.”
The five episodes will be available on discoverLosAngeles.com/redbull and redbull.com/discoverLosAngeles, rolled out over a two-week period beginning today:
- December 14: Masekela skateboards around booming Downtown, where he pops into the Staples Center for a Clippers game and foodie paradise Grand Central Market for lunch
- December 15: Dalhausser and his wife, fellow beach volleyball player Jennifer Corral, show off both their volleyball skills and South Bay beach neighbourhood
- December 16: Keene highlights some of his favourite trails in the Santa Monica mountains and talks about the diversity of the sweeping views
- December 19: Pemberton, a frequent visitor to L.A., explores Venice on paddle board with the help of SUP champion Izzi Gomez and cruises the town in a convertible
- December 20: Zurita takes to the streets of Hollywood and The Valley on his BMX bike as he talks about his love for L.A.
For more information, please visit discoverLosAngeles.com.
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