NSW Minister for Trade, Tourism and Major Events Stuart Ayres made the announcement following his trade mission to Europe last week where he delivered the keynote address at IMEX Frankfurt – the world’s largest summit for the international conference sector, promoting Sydney and NSW for upcoming international business conferences.
“At the centre of our pitch was the Government’s $1.5 billion investment in the International Convention Centre Sydney (ICC). Our message to these business leaders is that Sydney is well and truly open for business,” Mr Ayres said.
“We’ve had the opportunity to meet with some key conference organisers considering where to hold their major conference in the next few years to make the case for bringing their business to Sydney.
“Business events are about so much more than a conference, they bring great benefits to the host city and to our local professionals in the relevant sector.”
Business Events Sydney has secured a pipeline of events up to 2023 with a combined value of more than $385 million in direct expenditure to NSW. Of these, more than 30 events will be hosted at the ICC, contributing $200 million in direct expenditure to NSW.
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